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10 Best Instagram Marketing Tools to grow your account following & engagement (2024)

Growing Instagram account followings organically and building engaging profiles has become harder to crack - both due to algorithm changes and more competition. A lot of it comes down to doing beautiful, awesome and engaging content, but there are many instagram marketing tools that can support with research, organic growth, design, schedule posts, find relevant hashtags, and more? The answer is yes. Check out these Instagram tool recommendations.

by Dan Siepen
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Unfold

About: 
If you're looking to up your game when it comes to creating beautiful Instagram content and social media posts, Unfold is an app you should check out.

Top Features:

Rated and awarded as one of the best apps across the Apple App Store, Google Store and even design awards, this application helps creators bring their stories to life, through beautiful-looking visuals fast.
Setup your own branded kits so you can keep all your story visual consistent. Upload your own fonts, colours and of course images + videos.
There are loads of templates available for creating Instagram feed posts and Instagram stories, which can help you get inspired and quickly see how this app works. A cool feature as well is the ability to create bio sites, which you can download and try for free.
bio sites
Branded kits
Templates
Pricing: 
It's free to download and try out Unfold. There's a pro version available for $12.99 per month, which comes with a 7-day free trial.
Web/App
Freemium
$-$$
Learn more
Favourite

VSCO

About: 
One of my favourite tools for designing great-looking creatives for Instagram stories, feed posts and other social media accounts is VSCO.

Top Features:

This tool helps you enhance your photos, images or whatever piece of creative you have.
There are awesome presets and filters available, in fact there's a huge library for both. The membership plan comes with more advanced features for editing.
In addition, you can also edit videos with presets, layers, filters and more.
Video
Presets
Templates
Pricing: 
You can download VSCO for free, or experience more features, presets and filters through the membership, which is $19.99 per year. Well worth the yearly fee in my opinion.
Web/App
Freemium
$-$$
Learn more
Favourite

Lightroom CC

About: 
Another personal favourite, and a very popular instagram marketing tool for editing tool for photos and images is Lightroom CC.

Top Features:

It's super easy to use the app, and there are hundreds of online tutorials to learn advanced techniques. Even with advanced features and techniques available, the app is really smooth to use.
Edit and create high-quality photos and images in the palm of your hand. Add and create your own presets, import presets you buy online, discover preset packs to speed up creation of beautiful-looking photos, adjust colours, and so much more.
Not only can you edit anywhere at anytime, you can work on any device whether your mobile photo or laptop, and have all your content synced across both.
Presets
great UX
Advanced
Pricing: 
Lightroom CC pricing starts at $9.99 per month.
Web/App
Paid
$
Learn more
Favourite

Snapseed

About: 
A great phot-editing tool which is simple to use, packed with features is Snapseed.

Top Features:

With millions of downloads, photo editors and social media mamagers around the world use Snapseed to edit photos with filters, cropping for social media dimensions, adding text to images and lots more.
Adjust brightness, saturation, healing, brushing, contrasting and other photo editing techniques to bring your images to life.
The app is really easy-to-use, regardless of your photo editing skills.
App
easy editor
cropping
Pricing: 
It's free to download.
Web/App + Chrome extension
Free
$
Learn more
Favourite

Later

About: 
Later is my favourite Instagram scheduling tool where you can upload posts for Instagram feeds and stories. It's a tool I recommend to many Instagram marketers. It's also a good analytics tool that can help social media marketers.

Top Features:

With Later, you schedule your content and analyse performance across multiple accounts including IG, TikTok, Facebook, Twitter and Pinterest.
An awesome feature that I love about the platform is to have your own 'link-in-bio'. Meaning you can post content such as blogs or any content with a CTA to your site/landing pages. Just add the link to your profile link, and users can access content related to your posts. It's also useful as an Instagram analytics, tracking clicks and sales.
Additionally, you can add content to your schedule by looking for UGC content. Search for posts by other IG users via searching of hashtags, mentions, tags and more.
Scheduling
UGC
Bio link
Pricing: 
There's a free version of the platform, where you can connect 1 social channel and schedule 10 posts. For more profiles and posts, you will need to upgrade.
Web/App + Chrome extension
Freemium
$-$$
Learn more
Favourite

Linktree

About: 
One of the most popular 'link-in-bio' products on the market used by millions of Instagram profiles is Linktree.

Top Features:

Adding all your important links such as your website, products you sell, ecommerce links and social media channels, all within the one link has never been easier.
With Linktree, you can setup and collect payments, review your analytics across your links, as well as add integrations such as email marketing tools, social channels and more.
There are a few templates available whether your objective is to sell products, increase your followers or share more of your content.
Bio link
embed and social sharing
Email capture
Pricing: 
It's free to use on your Instagram. For more features, pricing for the starter plan is $8 AUD per month.
Web/App + Chrome extension
Freemium
$-$$
Learn more
Favourite

Planoly

About: 
A beautiful Instagram visual planning tool I've used for a long time now is Planoly.

Top Features:

The UX of the tool is really nice and always enjoy my time planning content. Upload your content and organise your grid in the visual editor.
Inside the tool there are templates available, inspiring you to create great-looking and consistent content for your feed and stories. There are also integrations with free stock image sites such as Pexels and Unsplash, as well as Canva to create and edit content.
Automate post scheduling, add trending hashtags, add first comments automatically and loads more to help you grow organically on Instagram. There is also a mobile and tablet applications available.
Planner
Templates
Design
Pricing: 
A freemium version is available for you to test out Planoly. Then the first plan begins from $10 per month for 2 social profiles. Upgrade for more profiles and more awesome features.
Web/App + Chrome extension
Freemium
$-$$
Learn more
Favourite

Inshot

About: 
A tool I've used a lot for editing Instagram Reels, stories, as well as images is Inshot.

Top Features:

The simplicity of Inshot is what really makes it standout for me when it comes to editing videos on your phone. It's easy to edit, trim, merge, split and more with your videos.
There are numerous filters you can add, as well as choose from popular sound effects, songs and more. You can also add voiceovers.
Additionally, you can add stickers, text and more.
Sounds
video editing
voice overs
Pricing: 
The app is free to download and use. For extra features, you can upgrade to the paid plan for $3.99 per month.
Web/App
Freemium
$
Learn more
Favourite

Pally

About: 
Pally is a really nice scheduling tool for your social media channels, with great features for Instagram.

Top Features:

Visually plan your feed so you can see exactly what it will look like with the posts you upload.
Work with your teams, or even clients if you're a freelancer/consultant, with the commenting features. Ask for feedback and approvals all within the internal planner.
There's a UGC explorer section to find content from influencers and other IG accounts, as well as an in-built Canva integration, meaning that you can create posts all within the one tool.
Scheduling
great value
Analytics
Pricing: 
It's free to use to post up to 15 scheduled posts per month. For unlimited posts, you will need to upgrade to the premium plan which starts from $15 per month.
Web/App + Chrome extension
Freemium
$-$$
Learn more
Favourite

Milkshake

About: 
Milkshake is an app for social-first users to create a free website optimised for social profiles like Instagram.

Top Features:

It's free to signup and start creating your own, beautifully-designed 'link in bio' website. Just add your own content, follow the prompts, select design layouts, add colours and more to have your own personalised link.
You can create multiple link in bio sites which you can switch between with for every profile you own, get insights into interactions and clicks within your bio site and more.
Milkshake is availabloe on both the Apple App Store and Google Play Store.
Bio link
mobile website
great UI
Pricing: 
It's completely free to build your own website and link in bio.
Web/App
Free
$
Learn more
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Updated on:
December 8, 2023
Note: Pricing, plans, and homepage images change overtime. Pricing recorded as of 3rd April, 2022. If you see any changes required, please let me know. If you suggest any tools to add, get in touch. 😊

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⚡ Frequently Asked Questions ⚡

What are the best Instagram marketing tools for content creators?
I've helped grow a few Instagram accounts through content creation strategy and other engagement strategies, and there's really three formats of content that really drive growth - Reels, Stories and carousels. For each three of these formats, I recommend these 3 tools for creators to publish awesome-looking content at scale: VSCO, Unfold and Lightroom CC. I share my favourite features for each of them above.
Which Instagram bio link tool has the best features?
Ever since I first came across the success of Linktree, there seems to be a new wave of alternative 'link in bio' tools for influencers and creators available. The best options that have good analytics, design and freedom to customise which you should check out are: Linktree, Milkshake, and Taplink.
Which are the best Instagram tools for marketers to schedule content?
I've used a few social media scheduling platforms over the years, but many I did use I found difficult working with for Instagram. Hands down the best two options which I've listed in this article are Planoly, which has a beautiful user experience and affordable, and Later, which is great for scheduling and also has an awesome 'link in bio' feature.
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