Heya 👋! Welcome to my about page 😊. It's a tad about me (w/ some work). Wanted to keep it light and fun! Hope you enjoy! 😊 🙌

🥰 Love friends & fam 🫶

✈️ Love experiences 🌏

🤓 I do marketing 💻

... and many other things 😄

G'day folks! I'm Just your regular, hard-workingAussie Marketer 🐨🦘😊🏖️

Giving life a good ol' crack! 😊

3x a day latte drinker ☕

Sports fanatic ⚽🏈🏏🏀🎾🏃

Love a beach session ☀️🏖🌊

I do the best Salmon Tacos 😉🌮

and can cook a mean spagbowl 😅🍝

Love live gigs & Spotify addict 🎵

...and love to have a good ol' time 😊😎

How good to have you here legend 😍👋! Here's a little bit 'bout me (before even more below)

What matters to me most?

💬 I love my family and friends and wouldn't be half the person I am today without them 🥰. They give me the strength and desire to help me chase my goals and create positive value in my work and personal life. 🫶

My goal is to strive to make a positive impact

💬 My ultimate goal in life is to genuinely make a positive impact in the world (even with just a small dent). I want to impact thousands of people in the realm of tech and social enterprise (using my marketing skills) to make the world a better place! Not sure what that looks like yet, but I'll work it out one day. :)

Oh by the way... (as a few people ask)

Where does your last name “Siepen” come from?

It's a somewhat 'rare' name (at least here in Aus), so I decided to do a little digging (a few years ago now), and as a fun fact, it's German 🇩🇪 - I kind of knew already, but it was cool to confirm (way up my father's family tree). And then the rest of my makeup is actually 🇮🇪, 🇦🇺 and 🇳🇿 (NZ).

And as another fun fact, "Daniel" is essentially from Ireland, so yeah, basically I'm an 🇮🇪🇩🇪🇦🇺 (with some Kiwi 🇳🇿), born and raised in 🇦🇺.

Pick a section to auto-scroll

Explore different things about me

Cool Experiences

Facts/Travel

Life Values & Lessons

Travelling & doing cool experiences is what I value most & what I think life is all about! So much still to do and see - excited 😍

"So Daniel... any cool life experiences?

💬 Well thanks for asking... (even though you probably didn’t, I’ll tell ya some anyway) :)

💬 Watching the pies win the 2023 AFL GF with 100,000+ at the G' - can't beat it!

💬 Was a big bucket list item to see a major European Football Tournament - now just the World Cup to do 😎

💬 They call it the "Disneyland for Adults" and can certainly confirm this is the case - best time of my life! (I will be back).

💬 Mexico is amazing, but San Miguel was simply next level incredible! No such thing as a bad view - I will also be back here one day!

💬 Simply breathtaking moment this - hard to put into words how cool this moment was to see such a vast landscape - one of Mother Nature's best.

💬 San Fan is one of my fave cities - this was taken in "Nob Hill" (pretty cool shot).

💬 I remember this photo walking around NYC on NYE 2019 before seeing the ball drop - did 35,000+ steps that day around Manhattan. One of my fave days/memories ever.

💬 Bali is magical, especially celebrating your 30th with another close mate turning 30, with 15 of our closest mates who flew over - so good!

💬 This was taken at Rottnest Island, which is off Perth. Freo and Rottnest are simply amazing places on the west coast of Aus that you gotta check out.

💬 Saw Lebron the goat (at least I think so) live was so, so cool. This game was amazing too with AD getting 50 points, Lebron 1 away from a triple double and both teams doing 120+ in this game - so awesome!

Places I've travelled too :)

💬 Done some amazing experiences so far, but yet still so much to do! Here's just a taste of what I've done & what I want to upcoming 😍

Places I've travelled (and want to)

Been to these amazing countries & cities! 🇩🇪 (Berlin, Munich, Hamburg, Cologne, Oktoberfest), 🇪🇸 (Sevilla, Valencia, Barcelona), 🇵🇹 (Lisbon, Lagos), 🇮🇹 (Rome, Como/Lake Como, Bergamo, Milan, Florence, Venice), 🇺🇸 (LA, Disneyland, San Diego, San Fran, Yosemite x2 #amaaazing, Malibu, Huntington, OC, NYC, Chicago, Miami, New Orleans, Vegas, Grand Canyon), 🇩🇴 (Punta Cana), 🇱🇺 (Luxembourg City), 🇭🇺 (Budapest), 🇨🇿 (Prague), 🇳🇱 (Amsterdam), 🇨🇭 (Lucerne, Bern), 🇫🇷 (Paris), 🏴󠁧󠁢󠁥󠁮󠁧󠁿 (London, Manchester, Cornwall, Brighton), 🇳🇿 (Wellington #family, Christchurch, Otago, and all around south island), 🇲🇽 (Mexico City, San Miguel), 🇭🇷 (Zagreb, Split, Dubrovnik, Hvar, Makarska, Mljet), 🇬🇷 (Santorini, Paros, Mykonos, Ios) 🇮🇩 (Bali Uluwatu, Canguu)... and of course round! 🇦🇺

And these places are on my must-do list in future! 🇵🇹 (Madeira, Porto), 🇨🇰 Cook Islands, 🇫🇯 Fiji, 🇨🇦 Canada (everywhere haha), 🇯🇵 Japan & 🇰🇷 South Korea (many places), 🇻🇳 Vietnam, 🇯🇲 Jamaica (and all the other Caribbean islands), 🇦🇷Argentina, 🇵🇪 Peru (Machu Pichu) 🇧🇷 Brazil, and South America still gotta do... 🇦🇱 Albania, 🇧🇬 Bulgaria... and few others too!

And I have to do these experiences 🇲🇨 Monaco for Grand Prix, 🇺🇸 One Superbowl, A FIFA World Cup (at least one of the finals), 🇺🇸 NBA Finals Series... list goes on!

So yeah, heaps to do... 😉😅

Couple random facts (biz/travel)

I have built 2 successful businesses by the age I was 25. One I co-founded which turned over $4Mil+ a year before I departed. Also grew Australia's largest growth hackers community.

One of the most surprising + favourite cities I really like is Valencia. I also love NYC, San Fran, Budapest, Berlin, Sevilla, Amsterdam and London. I see myself living in London with my girlfriend + having a stint in New York and some of these locations one day :)

Some more photos of me... cause why not? :)

Here's a section with a taste of some fave things I like 😍! I'll add more stuff over time with new hobbies/interests! 😎

“So Daniel... what do you like... do for fun? Or what interests you have?”

💬 I like a lot of things (haha), and it's practically impossible to incl. all the various things I have interests in/I like, but here are some things/categories below :)

Some of my fave music #tuuunes 🎵🎸

Fave all-time artists

Too many to name (lol)... but these are some

Darius

Ocean Alley

SG Lewis

Kaytranada

Tame Impala

RUFUS

Jungle

Winston Surfshirt

Maesgo

Lime Cordiale

Royel Otis

FKJ

Kings of Leon

Dom Dolla

Calvin Harris

Justin Bieber

Tems

The Magician

Bondax

Miguel

Tyler the Creator

Hayden James

Cont. fave artists

Oh and these are in no particular order at all...

Matt Corby

Temper Trap

The xx

Miami Horror

Flight Facilities

Cosmo's Midnight

Moby

Mild Minds

Oasis

Fred again...

Empire of the Sun

Tycho

Goldroom

Fleetwood Mac

Angus & Julia Stone

BENEE

DMA's

Set Mo

Billie Eilish

Jazzy

Coldplay

Chris Malinchak

Fave artists seen live

Kaytranada

Ocean Alley

Tash Sultana

RUFUS

Flight Facilities

Cosmo's Midnight

Masego

Dom Dolla

Calvin Harris

Coldplay

Matt Corby

Miami Horror

Artists I really want to see live

Justin Bieber

Beyonce

Darius

SG Lewis

Oasis

Charli xcx

Some of my fav movies & shows 🎥🎬📺

Fave all-time movies

Soooo many great classics over the years! Tried to list as many I've loved over the years

Pulp Fiction

Pursuit of Happiness

The Book of Eli

Saving Private Ryan

Captain Phillips

Blades of Glory

Anchorman

Training Day

50 First Dates

All the Ocean's

Happy Gilmore

Step Brothers

All the Wick's

All the Bourne's

All the Bond's

Wolf of Wall St

Anything Leo in it

Anything Mark Wahlberg in

Anything Will Ferrel in

Cont. fave all-time movies

Body of Lies

Shutter Island

Good Will Hunting

The Joker

The Jumanji's

Catch me if you can

Law Abiding Citizen

The Taken's

Lone Survivor

The Other Guys

Fave TV Shows

Like the movies list, so many good shows over the years! (here are some though...)

Breaking Bad

Succession

Billions

Diplomat

The Entourage

Line of Duty

Brooklyn 99

Lost

Homeland

House of Cards

Friday Night Lights

The O.C.

Prison Break

Black Mirror

Trigger Point

How I Met Your Mother

Friends

Seinfeld

Narcos

The Last of Us

Fave docos

The 30 for 30's

The Last Dance

Formula 1

Break Point

The Social Dilemma

Anything David Attenborough

Beckham

The Untold's on Netflix

Many of the crimes

Free Solo

Some of other faves (sports, food, books) ⚽🏈🌮🍝📚

Fave sports

Love watching these sports (and played some too) - also a fantasy nerd with some 🤓

AFL

NRL

NFL

NBA

English Premier League (Football)

Athletics

Cricket

Rugby Union

Tennis

Lawn Bowls

My fave athletes

Scott Pendlebury (AFL)

Nick Daicos (AFL)

Lebron James (NBA)

Jimmy Butler (NBA)

Anthony (NBA)

Joe Burrow (NFL)

Christian McCaffrey (NFL)

David Beckham (Football)

Paul Scholes (Football)

Kobe Bryant (NBA)

Usain Bolt (Track & Field)

Michael Jordan (NBA)

Fave biz books/readings

Read quite a bit - but these are top notch for me

Atomic Habits (James Clear)

Hooked (Nir Eyal)

Do Hard Things (Steve Magness)

Start with Why (Simon Sinek)

Never Split the Difference (Chris Voss)

Thinking, Fast and Slow (Daniel Kahneman)

Think Again (Adam Grant)

Chatter (Ethan Kross)

Fave foods

... If it ever came to my last meal, I'd want...

A big Spagbowl

Mango & Berry Smoothie (yes, lol)

Fish Tacos

Sweet & Sour Pork

Masman Beef Curry (or any curry really)

Gelato (a scoop of everything please)

My fave cuisines

Just some of my top cuisines I love (few others, but will be too many)

Italian

Thai

Mexican

Indian

Japanese

Portugese

Downtime/chilling

Netflix binge

Beach sessions

Camping/Roadtrips

At the local with mates

Youtube Music Remixes

Beach walks

Reading

A YouTube doom scroll (haha)

It doesn’t feel like an about page without a career timeline... so here’s one. :)

💬 Here is a snapshot of some career highlights - done a bit more than this below actually for the startup community and various fun side projects, but sharing the main highlights overview here :)

Nov 2013 - January 2018

Co-founder, Coder Academy (Head of Growth & Partnerships)

💬 Started off as an intern looking to break into tech at 20 y/o and lacking purpose - I loved the business so much and its purpose, I ended up becoming part of the founding team.

Very small business to begin with, which then grew into Australia's #1 coding education school. Taught 1000's of students, 100's of workshops/courses across Australia. It was a lot of fun - and certainly a lot of learnings. Made a positive impact, which I was proud of.

Skills & Experience

💬 From being part of the founding team when I was 20, I learnt a lot in 4.5 years - a lot more than my uni degree (haha).

Building a brand and community from scratch is no easy feat, but learnt invaluable skills which have helped shaped strategy, GTM and the way I think about marketing to do this - especially for Seed and Series A startups/brands.

Content/organic growth, Social organic, email marketing, CRM, Paid, Community-building, partnerships, all funnel stages, events... you name it, I gave it a crack.

Oct 2015 - April 2019

Founded/Lead Organising, Growth Hackers Sydney/Australia

💬 I had some fun and decided I kick-off a community for marketers - the term "growth hacking" was pretty hot at the time, and I wanted to learn/connect with other like-minded people.

What started off as a small fun meetup, ended up growing into 5000+ members, 30+ events, 100+ avg. attendance, and attracting some incredible international and Aussie-based marketers/founders - was a cool experience!

Skills & Experience

💬 Never intended to build a community and run event when I first started, but I learnt a lot doing both.

- Organised large-scale events (logistically quite a bit of work)
- Promoted organically (no spend)
- Achieved quick WOM from event satisfaction and quick sharing/support via organic socials
- People loved the events and content -curating talks also took quite some time

May 2018 - Feb 2020

Growth Marketing Consultant, Web Profits

💬 Worked as a consultant at one of Australia's top growth and marketing consultancies called Web Profits. Super smart people (and a bunch of absolute legends) - loved my experience. Certainly learnt a lot about approach to strategy, execution and overall growth.

Worked with some incredible clients in Aus and international, including one of Australia's fastest-growing telecommunications companies, one of the world's biggest cloud computing brands, one of the world's largest camera/printing brands, numerous B2B SaaS brands, platform-based companies and even some eComm brands.

Skills & Experience

💬 Primarily focused on paid and organic social, but branched into many other areas too with content, SEO, etc.

Some notable skills areas for me though I developed incl:

- Creating Facebook/LinkedIn Ads strategies
- Building, running and scaling campaigns
- Media spend into $100k+ per month
- Ran numerous organic social UGC comps, and ran one of the largest viral comps
- Running workshops on social organic/ads
- Understanding the art and nuances of scaling ads accounts
- Lots on creative strategy - both ad-level and holistic larger creative campaigns
- Got great at whipping up awesome-looking slide decks (lol)

May 2019 - Jun 2021

Co-founder, Cenario (which was acquired)

💬 Started a forecasting app with Xero, Quickbooks, Shopify and Stripe integrations with a friend to help with financial storytelling for SMBs, SaaS and eCommerce.

We grew quickly, but lots of challenges with scaling and product. Certainly learnt a lot about the space.

Good news is though is that we got acquired by another startup.

Skills & Experience

💬 After a few years in consulting, it was good to get my bootstrapping head on and ways to launch/do GTM.

- Launched numerous times and built healthy distribution through organic social and networks (although we always needed to get even more...)
- Scaled organic web visits to 10k+ p/m fairly quickly after launch (content experiences)
- Acquired 1000+ businesses

July 2020 - Sept 2021

Head of Growth & Marketing, Wellshare

💬 This is an awesome healthcare startup based in Sydney, which quickly expanded into numerous locations, incl. more locations across Sydney, Melbourne and Canberra.

They were a client of mine before I decided to join FT for a period, helping set up a few key areas, help with strategy, education for marketing in health, and many other things - it was a lot of fun and awesome team.

Skills & Experience

💬 Marketing in health/healthcare can be quite complex, especially with different discipline areas having different challenges, constraints, etc. - Overall, main things I helped with are:

- Building info product funnels
- Education on growth and strategy (both for larger clinics and small practices
- Local marketing - which is a fascinating area and hadn't worked on before (and I can tell you right now, small businesses have it tough when it comes to getting cut through).

May 2023 - Now (to this day)

Growth Consultant (Head of Growth), Tractor Ventures

💬 Another business which was a client of mine and decided to join FT. :)

Currently working with one of Australia's fastest growing startup financial services called Tractor Ventures. Has won numerous awards/recognition (AFR Fast Starters, etc) - Super impressive team of operators, with a healthy brand and many businesses/founders loving the mission and purpose.

Skills & Experience

💬 Currently working closely with CEO and senior with growth strategy. Responsible for all GTM, marketing automation, content, socials, video... you name it.

May 2014 - Now (to this day)

Growth Consultant, Advisor, Mentor

💬 And for over 10+ years, I've been helping numerous brands/startups with various growth projects - some quite small, to then larger/longer term engagements.

Have worked with some pre-revenue companies with launches/GTM, but typical businesses I help with advisory/consulting range from min. $300k ARR, to the likes of $5mil+ ARR - some even being $10mil+ ARR (although prefer not to go too big, unless it's for a specific project/part of the business).

Skills & Experience

💬 Rather than listing the specific skills here (as mentioned few times already and you can see more below and on the homepage), but here are key industries I've worked in:

- Education
- Financial Services / Fintech
- Recruitment / HR
- DTC (eCommerce brands) - luxury goods, supplements, beauty, pets, etc.
- Health
- B2B professional services
- SaaS/Tech (Enterprise sales cycles)
- Design/UX services

Some of my Growth Marketing Skills 😊

💬 (These are many of the skills I know. I pride myself on being a fast learner, so if something is not listed here and I need it for the job, I learn it pretty quick.;) (just nature of being a growth marketer really).

Favourite Software/Platforms

Various Skills

Just some of the key growth skills areas below - I shared more detail on my homepage which you can check out 👇

See more skills

CRO (Audits, Strategy & Implementation)

💬 Been doing CRO for years for both SaaS/B2B and eCommerce brands. I do audits for brand hostically and also channel-specific.

GTM

💬 Few elements involved in developing GTM strategies and doing execution, but have done it numerous times for both SaaS/B2B and eCommerce brands and product launches - both with minimal resources/budgets available, and much larger campaigns.

Growth Strategy

💬 Developed many strategies over the years (holistic and channel-specific) - both on the smaller end, or doing the likes of 70+ page slide decks - whatever's necessary to get the job done (as long as high-value).

Email Marketing

💬 8+ years using various ESP's across SaaS and eComm. Have a few favourite platforms, but have to be agnostic. Comes down to knowing segmentation and automations (planning is key).

LinkedIn Organic & Paid

💬 10+ years experience, particularly with organic strategies, and 5+ years doing LI ads. Both have their interesting caveats, and organic is changing all the time.

Content Marketing

💬 9+ years doing content and writing plenty of content too - now I'm about creating awesome content experiences that people love to read/share (like the checklists and guides I've created on this site).

Paid Performance

💬 Done paid ads for over 7+ years now, spent $$ millions in ad spend. More skilled in Google Ads, but have numerous years of FB ads too. In future a bigger focus for me is doubling down on creative ad strategy (just where channels are doing now - all about creative to get cut through).

Analytics & Reporting

💬 Can't fly blind doing campaigns/optimisations without numbers to help drive action. Setup plenty of reports and dashboards, and know the context of numbers/metrics that matters across a range of platforms/channels.

Workflows & Automation

💬 One of the most important skill areas are setting up good automation workflows for all facets of marketing.

Landing pages, wireframing, design

💬 I'm not a designer, but got enough chops to create UI experiences for drafts with designers, and building - that dives performance and CRO-focused.

View all the tools/software platforms across 39 categories 👇

View Tools/Software Stack

💬 Airtable is one of my faves, as you hav the ability to do so much - apps, automations, workflows, databases... you name it (highly recommend).

💬 I love using Notion for my personal projects, and use it for many clients/startups I work with and/or advise.

💬 No brainer landing page builder/CMS platform in my view - absolutely one of the best once you master it (and use it for many projects).

💬 Makes my life 10x easier for setting up simple and complex automations for many projects/clients.

💬 Best CRM on the market in my view and have over 7+ years with the platform now.

💬 Love Shopify and have had many years exp. with Shopify Plus as well - have got plenty of experience with numerous apps as well.

💬 One of the eCommerce ESP players on the market and for good reason - the Shopify sync is amazing and creating complex flows you can do fairly quickly.

💬 Lots of changes over the years with GA, and whilst I do miss UA, GA4 is pretty good once you get the hang of it.

G'day folks! I'm Just your regular, hard-workingAussie Marketer 🐨🦘😊🏖️

How good to have you here legend 😍👋! Here's a little bit 'bout me (before even more below)

"So Daniel... any cool life experiences?

Places I've travelled too :)

“So Daniel... what do you like... do for fun? Or what interests you have?”

It doesn’t feel like an about page without a career timeline... so here’s one. :)

Some of my Growth Marketing Skills 😊

Thank you!