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NEW 2.0 DROP
GrowthMarketing Checklists(2.0)💡
I've created this huge collection of marketing checklists to help with your startup marketing efforts (whether you're in SaaS, B2B or eCommerce/DTC) across various channels - great for conducting your own audits, as well as ideas for strategies and optimisations. 😍
Thanks for checking out my "Growth Marketing Checklists" resource. I've spent hours and hours creating these checklists on Webflow + writing all the content from scratch.
For those who don't know me, my name is Dan and I'm a growth marketer based in Sydney, Australia 🙂🐨🦘🇦🇺
I'm a passionate marketer + startup enthusiast and I consult/advise a few startups on growth marketing.
One thing I am passionate about is creating content that helps provide value. Normally it's been for other projects and startups, but decided this time to create some resources on my own website. 🙂
These resources will be updated from time to time and I'll keep adding to these checklists to help founders and marketers who work for startups, eCommerce businesses and those wanting to grow their indie/side projects.
I hope you enjoy reading this content and get some value out of it. Love to hear your feedback and any recommendations. Enjoy 🙂
1st important notes/considerations:These checklists are meant to be for fun, and hopefully helpful for those checking it out.
Everyone will value these checklists differently, especially as I don't know your context - however, regardless of your experience, I hope you'll get some valuable takeaways/things to think about with you projects/business.
2nd key note: Some of these checklists are still a work in progress and may be missing some examples (they will added in due time).
How to explore these checklists
Watch the video below to see how it works
💬 How it works - On both this page and he individual checklist pages, you can click on the titles/circles to track what you have read/completed. It should be fairly straightforward to use, but do let me know if you have any ques. :)
👉 Some Instagram organic growth tactical ideas and initiatives for SaaS brands (early-stage or scaling-up phase) to consider for their social strategy.
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LinkedIn Ads Strategies & Tactics for Growth
👉 I share some of the top LinkedIn tactics I've tried over my time doing performance marketing and different experiments/tests and formats to consider trying (with examples).
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SaaS Instagram Ads Growth Strategies & Tactics to Test
👉 Various creative test ideas and key initiatives as part of optimising a SaaS Instagram ads strategy to help with quality lead generation and user acquisition.
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SaaS Community Building Strategies & Growth Tactics
👉 For founders and marketers wanting to build a thriving and engaging community for their product, here are some of the top strategies worth reading and testing.
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SaaS Referral Program Strategies & Optimisations
👉 Referral programs when done right can be a big lever for user growth for SaaS companies, and I share a few tactical optimisations and strategies to unlock this channel for growth.
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SaaS Education & Customer Support Resource Strategies
👉 I feature some of the key content strategies that top SaaS companies/startups adopt (and which I've seen work effectively as well) to drive organic acquisition, retention, and more.
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SaaS Upsell & Product Upgrade Email Strategies
👉 If you're looking to increase ARPU and get more users upgraded to higher plans, here are some email tactics (with examples) that are worth experimenting.
👉 As part of a retention and engagement strategy, event-based data digest/summary and milestone emails, can help motivate and encourage users to keep using the product - here are some tactical areas to explore.
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SaaS Customer Appreciation Email Strategies for Retention
👉 For ways to increase engagement and other objectives via email, check out these customer appreciation tactics to send (with examples of tests and experiments you can try).
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SaaS Email Social Proof (Review & Testimonial) Promotion Strategies
👉 Incorporating social proof across your email strategy, sequences/flows, etc. - can help provide 'trust signals' to assist in key objectives along the journey, so here are some experiments to try.
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SaaS Email Trial Period Tactics to Convert More Users
👉 During trial periods for new users, email plays a key role in terms of education and nurturing, and I share some top examples and tactical areas to consider/think about.
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SaaS Referral Email Top Practices & Strategies
👉 Sharing a few tactical areas for Saas referral emails to help founders, product owners and/or marketers to consider running as experiments to improve program performance.
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Twitter/X Growth Strategies for Startups & Scale-Up Brands
👉 For makers/early-stage founders, SaaS marketers and even those who work at scale-ups/larger brands, these are some of the top tactics and strategies to grow your audience on Twitter/X.
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Tactics & Strategies to Help Improve & Reduce CAC Payback Periods
👉 I share various strategic initiatives and key consideration areas for SaaS marketers and founders to help reduce CAC payback periods (to fuel more TOF growth).
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Strategies to Improve & Reduce SaaS CAC
👉 Knowing your CAC as a SaaS startup founder is critical, and knowing strategies on how to reduce can help you unlock growth bottlenecks for scale - here are numerous strategic areas and tactics to read through.
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Strategies & Tactics to Improve SaaS ARPU/ARPA
👉 Increasing your ARPU (Avg. rev per user) can help fuel your growth engine faster - I list some of the key strategic areas that can help to brainstorm and take action.
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SaaS UGC & Short-Form Video Content Strategies for Acquisition & Nurturing
👉 A big opportunity area for SaaS and B2B brands is UGC-style content (both video and imagery), and I share key tactics for both collection, production and editing.
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Top Tips for Successful Product Launches
👉 Created this 21+ point checklist for myself when launching new side/indie projects to market - hopefully, you can find these tips helpful for launching your projects. :)
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Tips on Successful Partnership Strategies for Startups (Early-Stage)
👉 I've been successful with startup partnerships in the past, and I'm a big believer it can help unlock growth across the funnel - here are 14+ tips to consider/think about.
👉 Showcasing some of the top Instagram organic strategies/tactics adopted by amazing fast-growing eComm brands for your own social strategy inspiration.
👉 This is for eComm marketers and founders looking for some inspo on ideas/tactics to win back inactive customer segments (along with some examples to check out).
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eCommerce Referral Program Strategies, Ideas & Optimisations
👉 Referrals can be quite a powerful growth initiative for brands, but there are a few factors involved to optimise for greater chances of success - I share here many of those areas.
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eCommerce UGC Reviews & Testimonial Promotion Email Strategies
👉 Different practices and optimisations you can do for eComm review/testimonial emails to showcase social proof to help with multiple objectives across the funnel.
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eCommerce Newsletter Growth Strategies & Tactics
👉 Looking to scale email acquisition for your store and newsletter? I've got some key strategies and tactics that I've seen work pretty well that you can test.
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Ways to Increase Brand Ambassador & Micro-influencer Participation Rates
👉 It’s one thing to recruit ambassadors/influencers to work with your brand, but another thing to activate/enable them for success - here are some areas/pointers to try that can help.
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eCommerce Recruitment & Sourcing Strategies for Influencers & Affiliates
👉 Finding good quality influencers and affiliates/ambassadors can be tough to find, but here are some recruitment and sourcing tactics that I’ve done/tested.
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Strategies to Effectively Promote UGC Content to Generate ROI
👉 UGC content can be really effective for brands to drive sales/revenue - here are some of those top strategies I’ve tested and seen top-brands do well.
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Ways to Find & Source High-Quality TikTok Influencers & Creators
👉 Whether you're in SaaS/B2B or eCommerce, I share some tactics that I've had good success with when sourcing/searching for great TikTok creators and influencers.
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Product Unboxing Experience Strategies to Increase Retention & Repeat Purchases
👉 Sharing some ideation and tactical things you can try to improve the 'product/packaging unboxing' experience (for more repeat purchases, referrals and even UGC).
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eCommerce Upselling Strategies & Tactics To Test
👉 In this digestible resource I highlight numerous 'quick-wins' and strategic initiatives around upselling for brands (with many being cost-effective).
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eCommerce Quiz Strategies to Drive More Revenue
👉 Strategies for distributing quizzes via various channels to get more subscribers/visitors to participate in (to receive custom product recommendations).
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Pinterest Marketing Strategies For More Views & Followers (2025)
👉 Various content creation tactics and distribution ideas to grow organic views and followers on the channel (mainly for eCommerce companies, but can work for all business types).
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eCommerce Shopping Cart & Basket Tactics for Better Conv. Rates and AOV
👉 Numerous UX/UI tests, FOMO/scarcity tactics, and upselling/cross-selling initiatives that marketers/founders can try for better shopping cart/basket CX.
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eCommerce Customer Appreciation Tactics For Better Loyalty & Retention
👉 I talk and highlight some customer appreciation ideas and tactics (with many being budget-friendly) that can enhance the experience of customer segments (both new and existing).
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eCommerce Sampling Products Strategies to Help Sales & AOV
👉 Various tactics for those who are utilising samples to generate leads/revenue (and a good ideation list as inspiration for brands considering doing a sampling strategy).
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eCommerce Influencer Marketing & UGC Tactics for Promotion
👉 Experiments/tests and promotional ideas for brands (no matter the growth stage) for effective UGC/influencer marketing initiatives (to drive better budget returns for sales).
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Strategies to Optimise & Improve Your Influencer Program Performance
👉 Various 'quick' and cost-effective optimisations that marketing managers and/or founders can try to help improve influencer and creator program performance.
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Abandoned Cart Recovery Strategies & Tactical Optimisations To Test
👉 I highlight numerous optimisation areas of opportunity for improving cart recovery and reducing abandonment rates (with many being low-cost and easy to test).
👉 Co-branded partnerships can help with driving acquisition and awareness growth for eCommerce stores, and I share some ideas for marketers/founders to explore.
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😊 Keen to sign up for updates when I release something on growth marketing?? 😊💪
I send out emails about 1x per month (maybe odd 2nd one here and there if worthy). Everyone gets enough emails already in general (work, promo, etc), so when I do send something out, I want to ensure I'm sharing value related to marketing. :)
PS. Enjoy my content? Let me know if you have any feedback as always appreciate hearing your opinions.😊
"Of course Dan, I'm totally down for fresh marketing content drops and other cool things you share..." (**grinning**) 😅
