14 Best SaaS Organic TikTok Growth Strategies & Tactics (2025)

💬 We all know the potential of organic TikTok growth - we've all seen many brands/creators blow up their follower counts and views, and in some cases, literally become 'overnight successes'.

Now the question is, what organic content tactics/strategies can lead to explosive growth for your SaaS product? We've seen it with many eComm and DTC brands, but can it be applied to SaaS or apps?

The short answer is absolutely yes - and I've got great example references to share, (as well as case studies) that prove it can work.

However, there's certainly strategy work involved, with a lot of trial/error - so, I've put together some of the main key areas that marketers/founders and makers should consider/focus on for driving organic growth, developing more 'winners' through great content, skyrocket views (and get some more consistency), and ultimately, turn audiences into becoming users (free and/or paid).

Sharing numerous strategies, experiments and tactical initiatives that SaaS brands can test for driving organic TikTok growth (with great examples)

💬 The various checklist tactics I share can be applied to any growth stage of a product, whether starting out, or wanting some fresh/new strategic points to think about - either way, hopefully this helps with your context and strategy thinking. :)

One of the key strategic initiatives you should be doing, regardless whether you’re starting out on TikTok or you’re revisiting your existing strategy (i.e. doing an audit), you need to be doing proper competitor research.

And one of the main ways I do this is using the likes of a Google Sheet or Airtable, to then save and do breakdowns of various profiles to see how they go about their organic growth. 

The key things I take into account when I audit profiles (whether brands or creators) are:

• What’s in their profile and what link do they have - i.e. look for wherever it’s an offer, a certain landing page, a ‘link in bio’ (and what links are in their)
• I look through their thumbnails and make note of the callouts they make, or the people/products (or whatever screen) they feature
• What video content have they got pinned to their profile? What’s the view count and recency of the videos?
• What content topics do they normally post on? What’s the style of the videos?
• Can you pick up on the certain ‘hook’ styles? (I share more on this soon).
• How do they go about their audio selection?

Lots of various/different things I look out for. :) (just make sure to note it down!).

What awesome SaaS brands are doing a good job with their TikTok organic game?

I won't list everything in detail about why I love what these brands are doing (a new resource is coming soon on this :) - but I will share why I love what they're doing why you gotta check out the profiles.

Also, I share many of the tactics and content formats below in this checklist that you should be testing for our own brand.

#1 - Clickup

• Honestly Clickup have done an absolutely brilliant job - right up with one of the best social content games I've seen.
• Personally I resonate because I love some good comedy/satire and light-humour content, but not all brands can do this well - but Clickup certainly have, and the numbers in terms of video views and follower count don't lie.
• Most importantly, the content resonates with so many of us at a mass-level (especially if you're in an office/tech environment) - content that resonates and is relatable works well (and sometimes if it hits the nail on the head, it can go viral).
• The thumbnails are top-notch too - they make me want to click on them (haha).

See Clickup's profile here.

#2 - Canva

• I'm a big fan of Canva's account, and a big reason why is the great mix of content types/formats - incl. the likes of tip-based content, low-touch vox-pop style vids, product-focused, 'day in the life', and many others.
• Plus, the quality of editing and production is really good overall (as you'd sort of expect from a design software brand). :)

See Canva's profile here.

#3 - Hubspot

• Also a fan of Hubspot's account - great mix of styles/formats
• Majority of their videos are based in he office with team members (a good takeaway for those on a leaner budget and looking for how a brand does this sort of content well).

See Hubspot's profile here.

#4 - Linktree

• Linktree have done superb job in my view with their TikTok game - like the above profiles, they've done lots of various editing styles, formats and topics - lots of inspo to gather here for your strategy. :)

See Linktree's profile here.

#5 - Grammarly

• Grammarly has focused a good amount of their content on topics across productivity hacks, AI tips related to the product (and in general), key features, and other tip-based videos.
• They've got quite a few green screen edited videos showcasing key power features which I really like.

See Grammarly's profile here.

#6 - Shopify

• And last top example profile I wanted to shere to check out is Shopify, who similar to the various brands mentioned, have done an epic job with the content mix, and also editing styles.
• They're very good at their POV/talk to the camera content, which I mention further below in one of the tactical checklist points.

See Shopify's profile here.

As you would have seen with the different examples I mentioned and the breakdown approach I do normally when auditing profiles, I also don’t just look at direct competitors of brands, but I also get a lot of inspiration from other top creators/companies nailing the TikTok organic game. 

And there’s two ways you can do this:

1. You’ve got the typical “search” functionality, where you can look up hashtags, topics and profile names
2. Then the other method which is an awesome feature (and handy for paid performance marketers for doing ads research) is the Creative Centre. 

I like the Creative Centre to explore as you can see brands/creators who are spending money to acquire customers (or do other objectives like lead gen/awareness) .

Testing out various hooks for your videos on TikTok is a big part of the game - it’s all about getting those first 3-5 seconds to capture audiences (especially new audiences) to ignite success with that one piece of content, let alone them getting across the line to visit your profile, follow, and then of course, do a desired action (like a conversion/sales or newsletter signup). 

My biggest recommendation here, aligned with the above two checklist points I’ve made, is to make note from top profiles (direct competitors or brands you like) and the sort of “hooks” they do in videos. 

I’m not going to list or the various hooks available or brainstorm for you (you can easily use AI for that), but here are some of the top themes (patterns) I’ve seen work over and over for hooks across different accounts - you’ve got:

• Featuring the product - whether in screen or physical product jump out - “hey you gotta check this out”
• Offering problems to solutions - “are you aware of this problem”
• Listicle hook - “here are 3 things you gotta know”
• Mythbusters/facts - “did you know X?”
• “Stop the scroll” callouts
• Here’s a story / here’s a secret
• Questions
• Screen overlays (with app/product in background) with catchy title
• The truth about Y or X

And the list of different hooks themes goes on… and the amount of combinations you can create is awesome.

A big component of being successful with TikTok organic growth is being on top of the trends - and if your brand can keep on top of them to then create content, your increase your chances of “riding the wave”. 

And there are a few elements like songs, styles and editing trends to keep an eye on - trust me, you will need to get that Google Sheet/Airtable handy to save/make note of profiles/brands and content you come across.

Keep on top of trends (oh, and for free) with my recommendations and what I do: 

• Like I’ve mentioned in the first two checkpoints, create a Google Sheet/Airtable and make note of top creators - likelihood they’ve followed trends before in videos
• And as part of your research, use the search functionality to find videos on topics/hashtags (and make sure to save creators you come across that do videos often)
• Check out the trending songs on Creative Centre
• Check out the Creative Centre for top ads - see latest styles of videos, songs, etc
• Explore the keyword insights on Creative Centre
• Look up “trends” within search to find relevant videos across an array of topics - you’ll be able to pick up certain sounds and songs being used - as well as the “latest viral dance”
• There’s also a commercial music library available to see trending music

Whilst we’re focusing on organic videos, you can get some good ideas from brands and creators running ads.

You can pick up different learnings from hooks, styles, etc that you can think about for your organic strategy.

This is a strategic checklist point I wanted to raise, because a big part of TikTok is a volume game. 

You’ve got to be able to produce 2/3/4 videos a day (sometimes even more if you want to increase your chances of being discovered faster). 

Doing that sort of volume, especially if low on resources, is no easy feat. 

This is why one of the biggest things you need to focus on is finding some winners, and working out the process of doing repeatable videos.

Note: I'll be sharing more about my own personal process in the future. :)

Even when you’re dialled in with a process to produce videos, they still take effort - so to make the most from your efforts, you also want to work out a repurposing process to do further distribution across your key channels. 

Here’s what I mean - you can turn 1 video into multiple variants (for e.g. assets to use for another 10-15 videos). And here are some of those purposes to then create even more variants of content: 

• Create multiple mashup videos - for new organic and even the likes of TOF Meta Ads
• Create different hooks/variants based on topics (using mashups)
• Create B-roll split-test variants and see how it performs
• Create various screens/transitions using existing footage
• And many more things you can mix/mashup

Software recommendation that can help with repurposing

A “hot” tool that a lot of creators and those in the marketing sphere are talking about at the moment is OpusClip - I tried it out and have to say it’s pretty good. 

Ultimately, if you want to grow your followers/views faster (and really kickstart the flywheel process), you need to work with key creators who have a good % of your target audience. 

This is one of the most effective ways to get the distribution numbers you need to get the organic video reach you’re looking for. 

Recommendation:

Now, the key thing to bring up is that whilst it’s tempting to work with lots and lots of creators, and do a trial/error type approach, the reality is, you want to focus on developing deeper relationships with those who can produce awesome video content that you like, rather than just focusing on determining the early stages of a relationship purely on performance. 

Some people will say that if you engage with influencer/creators in the early stages and the videos they produce don’t perform, go and find someone else. In some cases you may need to do this, but I also encourage you to focus on making sure to increase the odds of success and learn from the initial video(s) performance - especially if you really like the video production/editing style. 

There’s a big opportunity cost in terms of time/resources to find new people to work with, and by the team you’ve done this, you may have well invested that time into new videos with existing creators. 

Okay, so where can I find good quality TikTok creators?

I actually created a dedicated checklist on finding TikTok creators that you can work with

One of the more cost-effective video production methods that you can create for your SaaS are ‘snackable’ tutorial-based videos - and there’s numerous SaaS brands that have done a good job at this. 

Plus, this is a great video format/style to also get creators to work on to share with their followers.

A brand that has done a brilliant job with this strategy is Veed (edits and topics are great!).

This is another popular video style and content format that many creators and brands across numerous verticals are doing. 

And a key reason is that many videos like this get great engagement - especially as “hooks” with this format can work quite well to capture attention.

Veed have also done a great job with this topic format.

Naturally many audiences love these style of videos as people want to know what’s the latest within the niche they’re interested in - who doesn’t want to be up to date with what they’re interested in, right?

Many sole creators do a great job with this, and some brands I’m starting to do the same. 

Here are some great examples from Canva's profile I came across:

Now this is a content strategy that many SaaS and B2B brands do on the likes of LinkedIn (organic and paid), as well as the likes of Instagram. 

Although, this style of content can work on TikTok too, but the way these videos are edited can be different. 

What I mean by "different" is based on factors such as industry (like health/wellness/fitness does do well on this channel), nature of the content (e.g. "inspo-type" content does well - like motivational chats, hardship stories, etc), and the editing style too.

• In terms of a good startups/SaaS (in this case VC) account I came across doing this content style well is 20VC. Big fan of the thumbnails too which is great for audiences exploring what topics/guests they care about listening too.

I love this video format, and it’s applicable to apply to any video content strategy for all types of SaaS companies. 

They’re effective as it helps engage audience/followers to participate to ask questions (which you can then answer), which helps achieve multiple objectives:

• Getting engagement and insights into the types of questions being asked - great for knowing what users/followers are looking for
• ‘Humanise’ the brand by genuinely connecting, and showing that real people are answering the questions
• You can achieve good cut-through in busy feeds to key audiences (especially with so much B-roll "inspo" type content that exists now)

A top brand that does this content well is Shopify.

• Key thing to notice - they use a mix of different POV styles, such as vox-pop in the office, more of a formal setting vids, to then less formal.

If you’re wanting to accelerate follower growth and organic reach/views, competitions such as challenges or contests are key levers to consider. 

You can have competitions/contests either on platform, or “off platform” - the simple difference being whether you want to encourage participation such as tagging/hashtags where users join in creating content, or “off platform” where you take users to a landing page to enter a competition (like a viral comp). 

In terms of a viral comp setup example ("off platform"), a good tool to check out is called SweepWidget.

• You can setup a comp like this on a landing page where you drive traffic from the platform, and entrants can earn bonus entries by doing certain social actions.

--> Learn how you can make a TikTok contest using SweepWidget here (great guide).

Then in terms of on platform, typically what’s worked well from top brands are comps/contests where users create videos on the platform - like branded hashtags, music/dance challenges, etc.

There ar quite a few case studies out there to explore - and one place you can start is on the TikTok for Business Inspiration section.

This is not really a tactic or strategy per se, but it’s something I wanted to make note of here as a consideration. 

Mastering TikTok is a bit of an artform, and the nature of doing short-form content on the platform, and focusing on what works when it comes to process to scale organic growth (and followers) is quite different to the other social platforms. 

Particularly, you want to find a creator (ideally) who can be a consultant, to help advise on how to find the latest trends, what the latest trends are across editing styles, music, sounds, stickers, etc, as well as how they work with other creators (which they may be able to introduce you too as well). 

To help you with your recruitment/sourcing efforts, I put this checklist together of top tactics/strategies I've used.