What business intelligence tools have you used?

I don't have deep BI experience, but have used and been exposed to a few business intelligence tools across product and marketing. Three of my favourite platforms I've experienced and have had exposure to are Tableau, Mode Analytics, and Grow.

What stage of company growth should you start using BI reporting tools?

I've been asked this question by a few startups over the years. I've also seen similar questions across forums quite a bit, and to be honest, I recommend engaging in BI reporting tools when you've reached product-market fit. Now product-market fit has different definitions depending on your business/startup, but if you are experiencing (or about to experience) fast growth and know you're about to receive lots of data, then that's a good time. Yes, some of these platforms are expensive but worth the ROI if implemented properly both in the short and long term. As an absolute minimum from day one is setting up a product analytics tool like Mixpanel or Amplitude (or I actually suggest both to see which one you like). Check out my recommendations for product analytics tools to consider (which some have BI/AI capabilities as well).

What are the cheapest or most cost-effective BI reporting tools?

Most do cost quite a bit, but worth it for startups that are scaling and that have reached product-market fit. If you want to measure, report and even predict (and build data models) on business analytics, product, marketing and any other large datasets, then you will need the capabilities of a business intelligence reporting tool. Two good options which are cost-effective are Analytics Canvas and Tableau.

12 Best Advanced AI & Business Intelligence Tools for Startups (2025)

Favourite

Tableau

About:

If you're looking for one of the best and popular data visualisation and BI tools on the market, then Tableau is your answer.

Top Features:

Tableau is a great solution for startup entrepreneurs and scale-ups looking for a platform to unify data into one platform and present it in a visual manner.

The platform is a flexible, end-to-end solution for organisations to visually storytell and get a deep analysis into data, backed with security and compliance.

You can build visualisations through drag-and-drop, and run AI statistical analysis modelling is just clicks.

data management

API

visualisation

Pricing:

Pricing for individuals starts at $70 per user, per month. For teams and organisations, there's a few options available, starting from $15 per month, per user to simply view Tableau visualisations. Then there's higher-tiered plan for explorers and creators.

Web/App

Paid

$-$$$

Learn more

Favourite

Mode Analytics

About:

If you want a platform that goes deep into your analytics, whilst the platform is easy to use for marketers and analysts, then Mode Analytics is your answer.

Top Features:

Used by some of the world's top tech startups, you can explore large datasets through the visual explorer. Pefect for those who aren't experienced data scientists or analysts.

Select key insights and turn them into data visualisations that you can share with your team. There's drag-and-drop functionality for you to create the visualisations, as well as setup scheduling of reports to keep you across your key data.

Use SQL to pull in your datasets, and use Python and R for a richer analysis of your data.

visual reporting

sql editor

embedding

Pricing:

You can signup for free through the studio plan. For more features, you will need to request a free trial through the business plan. There's also an enterprise plan that you can schedule a demo for.

Web/App

Demo

$-$$$$

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Grow

About:

Grow is the business intellgience (BI) platform for marketers, startups, analysts, data scientists and more to uncover insights and data for growth.

Top Features:

Connect your key marketing data sources such as your analytics, CRM, databases, accounting, financials and more. Select your key metrics you want to measure within each source and sync into the platform.

Import your own custom databases for modeling. Combine multiple sources though data tables and more.

Explore extensively through your data in the easy-to-use dashboard. For so many possibilities to search through your data, they've done an amazing job with the UX. Select charts, tables and other ways to view your data.

Integrations

Customisation

Pricing:

You need to request a demo to find out pricing.

Web/App

Demo

$-$$$$

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Pain Intelligence

About:

For SaaS businesses wanting to cover insights to unlock growth, then look no further than Pain Intelligence.

Top Features:

Pain Intelligence is your companion for analysing, reporting and predictive analytics, so you can make better and faster decisions that impact your business.

You don't need to be a developer to use the platform. There's a drag-and-drop interface through the embedded analytics feature. Choose the way your data is displayed, and seamlessly connect your data sources into your dashboard.

Through predicitive analytics, uncover insights to how your data is performing. Understand the patterns with context as well as characterists of the data.

embedding

White label

built by devs

Pricing:

You will require to request a demo to trial the platform.

Web/App

Demo

$-$$$$

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Insider

About:

Insider is a platform for larger scale-ups and enterprises looking to get a better understanding of their data, and predict what may happen thanks to AI.

Top Features:

There are 3 core offerings as part of the product suite - Connect, Predict and Individualize. Connecting your data is easy, integrate your key data sources and see insights and key details of customer segments.

Explore of 120+ attributes of your audience, powered by the platform's AI. Understand which segments of audiences are your best customers, most loyal, those segments more likely to churn and so much more.

With predict, analyse insights and learn from what the AI predicts, from revenue, churn, LTV and more. Whatever your goal, Insider's AI engine will help you uncover what may happen. The insights and analytics dashboards are easy for anyone non-technical to understand.

Predictive

Personalisation

Segmentation

Pricing:

Request a demo to find out more info.

Web/App

Demo

$-$$$$

Learn more

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Slemma

About:

Slemma is a business intelligence platform that provides users the flexibility to build dashboards and reports of their data, with no coding needed.

Top Features:

The UI of the dashboards look awesome. When you sign up, you will see options for using pre-built templates, where you can sync your data connectors right away to see the power of this tool.

Customise the dashboards how you like with multiple chart options available. Data is refreshed and automated ensuring you have the most up-to-date metrics. Go deeper in your analytics through ease filtering.

There are plenty of data integrations available. There's also the option to white-label dashboards to clients, perfect for agencies and marketing consultants.

White label

great UI

no code

Pricing:

Pricing starts at $99 per month for up to 10 users. To get access to the white label solution, you will need to upgrade to the client reporting plan which is $599 per month.

Web/App

Paid

$-$$$$

Learn more

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Good Data

About:

Wanting a BI platform which looks awesome and is packed with features? Meet Good Data.

Top Features:

Connect your data warehouses, databases and other sources into Good Data and visually analyse your data through charts, tables and more.

View your data in real-time, frrom your database into your analytics. Embed your analytics into your application.

Customise based on your user segments. Scale data with confidence without any effect on performance.

embedding

visualisation

scale/distribute

Pricing:

There's a freemium version available for you try out. Then there's a growth and enterprise plan options that have more features. You will need to book a demo to find out more.

Web/App

Freemium

$-$$$$

Learn more

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Ninjacat

About:

A great option on the market for managing your marketing and data analytics is Ninjacat.

Top Features:

With over 150 integrations available, including Snowflake, Bigquery, AWS and more, consolidate and understand all the data that powers your applications through unlocking insights and trends to make decisions for growth.

Thanks to the power of the data management engine, you can power automated reports, manage campaigns, filter through analytics with ease through UI-friendly dashboards and loads more.

It's easy to create custom dashboards from your large sets of data. Great for non-developers such as digital marketers and analysts.

data management

Monitoring

Tracking

Pricing:

You need to contact sales to find out more info on pricing.

Web/App

Demo

$-$$$$

Learn more

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Analytics Canvas

About:

If you want to upgrade your analytics stack, then you should check out Analytics Canvas.

Top Features:

This is a platform made for analysts and data enthusiasts, where you can connect your key sources of data as well as datasets, all within the one platform. Explore, clean data and automate pipelines.

Through a drag-and-drop visual editor, you can build workflows and automated reporting. Crawl through raw data, build data persona files and other key workflows.

Connect sources such as Google Analytics, Google Data Studio, Tableau, Bigquery and more.

Automation

Workflows

GA connector

Pricing:

Pricing begins at $49 per month, with pro, premium and enterprise plans also available.

Web/App

Paid

$-$$$$

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Pudding Ai

About:

For advertisers wanting to improve and measure the effectiveness of their creatives across Facebook Ads and Google Ads, you should explore more of Pudding Ai.

Top Features:

Using Pudding Ai is simple. Connect your ad accounts and let the AI do the work, crawling your account, which will then display key metrics, insights and more about your creative performance.

Explore insights by ad creative. Understand in detail, without the fluff, of how your creative is performing. Combined with insight suggestions, you'll be able to quickly know how to optimise your creatives.

Setup automated reports, alerts/notifications, as well as viewing your visualised dashboards, helping you stay on top of what's happening.

creative ai

Discover insights

Analysis

Pricing:

There's a free trial available. You will then need to get in touch for full access.

Web/App

Demo

$-$$$$

Learn more

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Albert ai

About:

Albert ai is software to help digital marketers build, optimise and report on marketing campaigns across multiple channels, with the support of AI.

Top Features:

Automate your marketing analytics reporting. Find opportunities to optimise your accounts, whether you need to increase bids, scale/reduce budgets and more.

Use predictive analytics to better understand where your campaigns are heading.

Identify KPI trends, creative and audience performance, event optimisation, cross-funnel performance, recommendations and lots more.

Personalisation

cross-channel

Campaign management

Pricing:

You need to contact them to find out more info about pricing.

Web/App

Demo

$-$$$$

Learn more

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Windsor.ai

About:

Windsor helps digital and growth marketers with a platform to unify all key marketing channels and metrics in one place, including data-attribution modelling.

Top Features:

A core feature of the platform is attirbution modelling, whether it's single touch or multi-touch attribution modelling you're wanting to measure, Windsor can do it. Understand further about marketing performance along each touchpoint of the customer journey.

A great feature included as part of the survey is the ability to build out visual customer journeys. Uncover insights for areas of opportunities, whether that be leaks or perhaps strong areas you can double down on, unerstand how your customers interact with your product with more confidence.

There are other amazing features including the keyword tool, TV ad measurements, Google Ads optimiser as well as marketing analytics. There are a number of marketing data sources as connectors available, as well as BI tools such as Microsoft BI, Dataroma and Tableau.

Attribution

Optimisations

customer journey

Pricing:

There's a freemium version which you can sign up and connect 2 data sources and 1 report. For more, you will need to upgrade.

Web/App

Freemium

$-$$$$

Learn more