9 Best ASO & App Marketing Tools for businesses and companies for 2024

There are a few products as part of Appfollow, with ratings and reviews a popular feature. If you have apps across each of the main stores (Apple Store, Google Play Store, etc), you can aggregate all ratings and feedback into this one platform to better monitor.

By analysing reviews and feedback, get faster and better insights into what your customers really think. Respond faster to questions or negative comments (as we know, customer service is marketing). Get insights into which segments of users, from locations all around the world, across each of the platforms. Reply, sort, tag and more when it comes to review management.

The other popular feature of the platform is understanding organic metrics on the App stores, also known as ASO (App Store Optimisation). Setup dashboards and your KPI's to view how you track, research keywords around approximate search volumes and popularity of keywords, as well as setup alerts for important changes.

Measure from end-to-end from inital app download to then how users interact with your app, including time on pages, video engagement metrics, screenshots measurements, heatmaps with scrolling and interactions, and more.

Setup test experiments (A/B split testing) across various screens, segment by user demographics, user behaviours and more, so you can better optimise your funnel. On top of that, see insights into other audience data of your competitors.

As part of Splimetrics is SearchAdsHQ, which is a 'middle-man' system between Apple Search Ads and MMP (Mobile Measurement Partner), helps bring together and aggregate the key data across acquisition through search to then purchases, subscriptions and more. There are plenty of amazing features as part of SearchAdsHQ.

Similar in terms of offerings like the other platforms mentioned already, Apptweak provides intelligence across ASO, paid ads, market and even app insights so you can compare your growth to the competition in your industry.

With ASO intelligence, it works similar to how other popular SEO tools work, like Ahrefs or SEMrush, but just for app stores. The interface for doing analysis is really slick. The UX is awesome. You can see keyword data across most installs, opportunities to rank for keywords with lower competition, sentiment analysis, timeline of app growth, and more.

What is really cool about this platform is seeing which competitors bid on what Apple Search Ads. Noy only the App store, but even across Facebook Ads and Google Ads. Now, this is pretty cool (and important for growth marketers). On top of these features we've mentioned already, there are other epic market and app insight tools worth exploring.

Get detailed analytics and insights from initial acqusition of app downloads, to retention metrics and engagement, to then doing competitor/industry research of which apps are growing fast.

A key feature as mentioned in the market research and competitor tracking capabilities. Find how other apps are acquiring users to help you reverse-engineer their strategy, and see opportunities to do better. You can also see which features across top apps are key indicators of success, in turn helping your roadmap of features and what should be prioritised.

Two awesome products as part of the suite under Data ai is ConnectPlus and Ascend. With ConnectPlus, understand what's working through monetisation with other apps in your competitive niche and your own app business. This helps with benchmarking where you sit and which strategies you're undertaking. With Ascend, you can connect over 400 sources of data points, such as ad networks, to help you with improving attribution data and more accurate analysis.

Optimise your keywords and improve which words you use based on customer searches and intent. View how keywords trend overtime, ensuring your use the right copy on your app page. Also view how keyword volumes change depending on geo-location.

Like many of the others mentioned already, find out what your competitiors are reanking for, across the globe. Identify the gaps and opportunities in your organic strategy which you can fix.

A really awesome feature is the 'in-app purchases' tools. As we know, conversion rates of free app users to paid is low, so you need to test and optimise as much as you can. Checkaso helps you see what your competitors prices and paid upgrades are, which you can even track when changes are made.

Track how your app is performing in the store, identify areas of opportunities and formulate strategies to help you grow.

See the 'keyword gaps' and where you sit in relation to other popular apps and competitors in your category. See where users are coming from around the world, helping you focus on markets that increase your chances for more conversions and downloads.

You can also reply to ratings and reviews right within App Radar. Keeping on top of your reviews is critical, as well as replying as fast as you can. This tool helps you do just that.

Get visibility across the whole customer journey, from all install to paid upgrades, across multiple devices and channels. Uncover crucial insights and understand which campaigns are attributing to your growth.

Get deep insights through marketing analytics, and see results happen in real-time. Segment audiences based on campaigns, create cohorts and retention reports, build your own custom dashboards, and more.

There's even capabilities around machine learning for predicitive analysis. Using ML can help you understand what channels and audiences are most likely to perform for you if you were to invest in them.

The platform incorporates everything you need to build a robust ASO strategy, from organic tracking tools, competitor/market research, and more.

A key feature is SDK intelligence, which helps idenitifies what competitiors are using as part of their tech stack. Also analyse other top-performing apps and see what they're doing for growth.

Simply go up to the header menu to explore all the incredible capabilities this platform has. They also have some free tools which you can test out.

There's a few solutions and products within the platform across sales, intelligence and data - which includes the likes of SDK and competitior analysis, sales prospecting, performance metrics/analytics, and lots more.

Track what your competitors are doing and benchmark your performance against their performance. Discover trends and gaps in your growth, helping you refine your marketing strategy.

When you explore the data tools, get the intelligence you need across demographics, reviews, organic/ASO search, behaviour/engagement trends, and more.