What are the best social media monitoring tools?

Over the years I've used a few that I really like. For value for money and epic features, these are the platforms I recommend: Mention, Brand24 and Meltwater. They are all great for different stages of the business. Meltwater has a lot of other features in addition to monitoring.

Why use social media monitoring tools?

For me the answer is simple - customer service is marketing. Some of the best brands I've seen have their eyes everywhere across all channels, ensuring they keep on top of what people say, especially when it comes to complaints, negative reviews or even something positive. The quicker you get on top of what people say (and whether or not choose to reply), goes a long way when it comes to iterative feedback cycles.

Do these tools mentioned help with competitor research?

Absolutely they do, which is another core reason why I recommend any startup (especially if growing fast) or any mid-large organisation to invest in one of these tools. They're often really beneficial to reverse-engineer social and marketing strategies that can help generate new ideas for your business.

10 Best Brand Monitoring & Social Listening Tools for 2025

Favourite

Mention

About:

A really good brand monitoring and social listening platform on the market which I've been using for years is Mention.

Top Features:

Setup monitoring is really simple. Add your website and social profiles, or even your competitors, and see all mentions of your brand/product across over a billion sources. You can have your eyes everywhere, without them actually being everywhere. All mentions come into the internal dashboard for you to view in one place.

Create simple alerts by keywords or brand mentions, or even advanced keyword alerts where you add ruling based on when you want to get notified. Perfect for popular keywords or brands with frequent mentions.

View a breakdown of the analytics of your mentions and keywords. Uncover insights to help you with your social, brand and marketing strategies. Great for content ideas, customer service improvements and so much more.

Monitoring

Alerts

Analytics

Pricing:

You can sign up and experience the free plan which allows 1 alert and 1000 mentions. For more alerts and mentions, you will need to upgrade. Plans begin from €29 per month.

Web/App

Freemium

$-$$$

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Favourite

Meltwater

About:

Do everything from tracking your brand mentions, competitor and market research, and lots more with Meltwater.

Top Features:

The Meltwater product suite includes some awesome products to manage your brand online, keep an eye on your competitors, contact journalists, publish content on social media and loads more. Impressive platform for fast growing startups and enterprises.

Become the top leading organisation in your industry when it comes to controlling the narrative of your brand online. Engage with conversations online as soon as they are tracked.

Get deep analysis into how your brand is being mentioned online across social, news, publications and many more sources.

All-in-one

feature-rich

Pricing:

To find out more about pricing and how the platform can work for your organisation, you will need to book a demo.

Web/App

Demo

$-$$$$

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Favourite

Brand24

About:

Monitoring your brand has never been easier to track thanks to Brand24.

Top Features:

Protecting your brand image as well as reputation, and how you effectively manage it can make or break businesses. Track where your brand is mentioned across millions of sites and sources, across videos, blogs, news, videos and more.

You can setup notifications whenever someone says something negative about your brand. All of this is automated through sentiment analysis. Get on top of these people in timely manner, so you can turn negative experiences into positive ones.

Recieve automated reports to your emails, as well as KPI's/metrics, so you can stay on top of what's happening daily.

Export

Filters

Slack integration

Pricing:

Monthly pricing plans begin at $59 per month. For more mentions to track, unlimited users and other advanced features, you will need to upgrade to a higher-tiered plan, starting with the team plan at $119 per month.

Web/App

Paid

$-$$$

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Favourite

Sprinklr

About:

Sprinklr is a customer experience management platform with a suite of products for managing and improving customer facing experiences.

Top Features:

Wherever your customers mention your product/service, be on top of it right away. Streamline your monitoring and social listening into one single interface, making it faster to start conversations, reply to mentions and strategise responses based on what people are talking about.

Drive more sales and conversions by engaging customers at the right time. There are over 35 messaging and social channels that you can connect, which makes staying on tops of comms a piece of cake. There's even an AI feature to help filter into certain categories of intent based on the messages/mentions. Pretty awesome and makes community management much easier.

Review the analytics and use insights to imrpove your customer experience and online strategy.

Enterprise

services

Pricing:

You need to request a demo.

Web/App

Demo

$-$$$$

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Favourite

Brandwatch

About:

Brandwatch empowers and enables companies to keep on top of trends in their respective industries, find opportunities and respond quickly to customers.

Top Features:

Manage your brand's reputation by tracking mentions across millions of pages. Measure and analyse how people talk about your product/service, and quickly respond to negative reviews or mentions into positive ones.

Track and analyse top influencers or brands in your industry. Reverse engineer their strategies across how they do customer service, messaging and more. This helps you identify trends which you can capitalise on.

You can setup real-time alerts and notifications ensuring you don't miss any mention.

Segmentation

Analysis

real-time activity

Pricing:

Request a meeting to find out more information.

Web/App

Demo

$-$$$$

Learn more

Favourite

Agorapulse

About:

An awesome 'all-in-one' social media management platform to really take your social game to the next level is Agorapulse.

Top Features:

With Agorapulse, you can publish, report, manage comments and interactions and of course, monitor your brand online.

Keep track of your brand or even competitors, by setting up your keyword parameters so you get alerts/notifications of when certain words are mentioned. Organise by labelling so you can be organised and promptly respond to mentions when needed.

A really awesome feature of the platform is the ability to have all conversations with customers/social media users in one shared inbox. Helps make community management much easier.

Shared inbox

Reporting

Collaboration

Pricing:

Pricing begins at $99 per month for the pro plan, which includes having up to 10 social profiles and 2 users. For more profiles and users, you will need to go for a higher-tiered plan.

Web/App

Paid

$-$$$$

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Favourite

Youscan

About:

A social monitoring tool used by some of the world's largest household brands is Youscan.

Top Features:

Setup monitoring for across certain keywords you want to track, your brand name, as well as logos and text on images mentioning your brand. Apply filters and tags to ensure you get the mentions and activity you need to see.

Speaking of tag, filtering and categories, this tool has a smart AI to help automatically feeds data into the right categories, making it much easier to manage.

Explore insights thanks to sentiment analysis. See if you're receiving mentions about particular products, your customer service, pricing or anything related to your business.

visual reporting

Intelligence

Pricing:

Request a demo to find out more info on pricing.

Web/App

Demo

$-$$$$

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Favourite

Brandmentions

About:

A popular solution in the market for monitoring, conduct competitor spying and reputation management is Brandmentions.

Top Features:

To start monitoring your brand takes seconds to setup with Brandmentions. You can track everything from mentions, to hashtags, social mentions, and more.

Recieve alerts in real-time based on mentions, hashtags and words you're tracking. See how people talk about your brand respond in a timely fashion.

As you would do with your brand with monitoring, you can do the same with your competitors. Keep an eye on how people talk about your competitor's service, to products and overall brand.

Intelligence

Competitor

Tracking

Pricing:

Pricing begins at $99 per month for 15 keywords that you can track. Company and enterprise plans are available for more keywords and other awesome features.

Web/App

Paid

$-$$$$

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Favourite

Keyhole

About:

A platform for social listening, as well as great features for doing influencer marketing, is Keyhole.

Top Features:

Keyhole is used by very well-known global tech brands including Google, Spotify, Netflix, Amazon and more. And it's for very good reason. This platform is feature-rich for brand monitoring and influencer marketing.

Explore detailed reports from a holistic level of when your brand is mentioned, to deeper breakdowns and insights into segments of your audiences, keywords, influencers and more.

Reverse-engineer your competitior's strategy to see what's working for them. Generate ideas and implement into your own strategy to gain a competitive advantage.

Automation

dashboards

Reporting

Pricing:

Fill out the form on the website to recieve a time to chat more and get a demo.

Web/App

Demo

$-$$$$

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Favourite

Awario

About:

For a platform packed with advanced features and real-time brand monitoring, meet Awario.

Top Features:

No matter where your brand is mentioned across the world, this platform can ensure it's not missed. Not only global mentions, but also can ensure it can pick up mentions in different languages.

A really cool feature is Awario can pick up keywords and mentions by people who've asked for product/service recommendations similar to yours. Meaning, you can jump in and suggest your product/service. Perfect for adopting a social selling strategy.

Of course you can analyse, track specific terms, manage conversations in one place and lots more.

Slack integration

White label

API

Pricing:

Pricing kicks off at $39 per month, which gives you 3 topics that you can monitor and 30000 mentions per month. Upgrade for more with the pro and enterprise plans.

Web/App

Paid

$-$$$$

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