What are the best video editing tools for social media videos?

I've used a few video editing tools and platforms during my career for content creation and there's never been a better time to be a marketer. Lots of new tools have come to the market making it even easier to edit and repurpose content, perfect for non-experienced video editors. Whilst traditional tools like Final Cut Pro, Adobe Premier and iMovie will always remain as the go-to advanced tools for editing, for busy marketers who are wanting to produce more content faster, these are 3 amazing tools you need to check out: TypeStudio, Biteable, Canva Pro (yep, Canva now does video), Animoto, and Vimeo Create.

Which free software is best for video editing?

There are a few free options on the market which can help with editing. Some of my personal favourites worth trying are: iMovie (Mac only), Lightworks (there's an option to upgrade), Openshot, and Videopad. Like with any free tool comes limitations of features. Although each of these above do a good job producing simple edits.

What video editing software do the top YouTubers use?

If you're wanting to run a YouTube channel, considering one or even doing one now and wanting to create epic content, then you will need to upgrade to more professional video editing software packages such as Adobe Premier or Final Cut Pro. There are other programs out there, but these two are the most common for serious YouTubers.

17 Best Video Editing & Creation Tools (Free & Paid) for 2025

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Biteable

About:

One of the top-rated video making and editing tools on the market is Biteable.

Top Features:

Create beautiful looking and high quality videos in just minutes. The editor is really easy to use compared to many other video editing tools.

If you're using Biteable for the first time, I recommend checking out and first using one of their templates. This helped me quickly get up to speed how the tool works.

You can make videos for almost anything - Instagram/Facebook Ads, event promo videos, sales, cartoons, real estate, YouTube and many more. Click "Create" on the website to see all the possibilities.

Video making

Editing

Templates

Pricing:

There's a free version of the product which is awesome, so you can test out how the tool works. Then pricing starts at $39 per month, billed monthly. There's also a higher-tiered plan and both plans are available with annual plans.

Web/App

Paid

$-$$

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Canva Pro

About:

Yep, that's right! Canva now does video editing, on top of being a top graphic design tool.

Top Features:

Canva Pro is really awesome for creating social videos for marketers who are looking to get video creative for their ad campaigns and social channels.

Whether you want to create TikTok videos, YouTube videos, stories and other formats/dimensions, you can do it. You can also edit videos on mobile which is cool.

Antimating videos is easy with pre-made animations. Choose from watermark-free stock footage, images and audio tracks. You can also add icons and illustrations to your videos.

Templates

great UX

Collaboration

Pricing:

The pro plan starts at just $17.99 per month.

Web/App

Paid

$-$$

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Adobe Premier

About:

When it comes to video editing, you can't go past Adobe Premier. Still very much one of the premier video tools available.

Top Features:

Experience powerful editing features to help you create professional looking videos fast.

Try one of the awesome new features, such as the automatic captions which can be created based on text transcriptions. You can also easily edit transcriptions and audio together.

A cool feature as well is the ability to automatically resize videos whilst keeping quality. Great for producing mobile and social media specific videos.

Advanced

Customisation

multi-apps

Pricing:

There's a free trial available, or you can purchase Premier Pro for $29.99 with an individual license through the creative cloud.

Web/App

Paid

$-$$

Learn more

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iMovie

About:

Another classic video tool which you can always enjoy editing videos with is iMovie. The best part? It's free for all mac users.

Top Features:

Easily create pro-looking videos within the editor. The editor is fairly easy to pick up if you've never used it before. They've done a good job making it user friendly.

Add extra special effects, high-def filters and soundtracks to your videos in a matter of clicks.

A cool part of editing with iMovie is the ability to also make videos on your iPhone. Really useful for creating and uploading videos to social media channels.

Cinematic mode

Advanced

Special effects

Pricing:

It's completely free :)

Web/App

Free

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TypeStudio

About:

This is a really cool platform that you may have not heard of before. Meet Type Studio.

Top Features:

With Type Studio, you can edit videos, screen record as well as repurpose video content into various videos so you can get mulitple pieces of content out of one video. Love it.

It has an easy-to-use editor without the clunkiness that many other video editing tools have. You can even add subtitles at the click of a button.

There are various templates avalilable to create repurposed videos, or social media videos, in lightning quick time. I'm a believer in the mantra of repurposing content as much as possible, so it's great to see these guys do it so well!

Transcriptions

video to article

screen recorder

Pricing:

There's a free plan available so you can try out the platform before committing. Then plans start from $12 per month.

Web/App

Paid

$-$$

Learn more

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Vimeo Create

About:

Vimeo is one of my favourite video platforms and use it often. Vimeo Create is great for social media marketers.

Top Features:

They've done a great job by keeping it simple for marketers like myself. Choose pre-made templates and then add your own content or choose from an extensive stock library.

Easily add your own fonts, colours, layouts and more all within the simple editor.

Export your videos in just clicks, resized and formatted for all social chanels. Lightning quick, which is perfect for marketers limited on time.

All-in-one

great UI

host videos

Pricing:

Pricing starts at $12 per month, or $9 per month if billed annually. There are furher plans to upgrade to for more storage and other features.

Web/App

Paid

$-$$

Learn more

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Animoto

About:

For those who aren't native at editing videos, a great solution to look into is Animoto.

Top Features:

With this platform, creating videos has never been easier. It has a nice drag-and-drop interface to help you make videos fast.

Of course, you can customise videos with your own colours, branding, fonts, transitions, images, and more.

There's also a good range of templates to help inspire and reduce the time for producing videos.

Drag-and-drop

easy editor

Licensed songs

Pricing:

You can sign up for free and create videos without paying. A good way to test the platform. Then, prices begin at $18 per month, billed monthly. There are 2 higher plans and all plans can be paid annually.

Web/App

Paid

$-$$

Learn more

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Filmora

About:

A popular platform on the market for creating videos is Filmora. Really nice to use.

Top Features:

With a massive amount of effects to choose from, you won't go short of coming up with creative videos.

Awesome features include blending mode, creative transitions, filters and more through video effects, green screen as well as workflow tools to make the editing process more efficient.

There's also really cool features such as colour matching as well as audio ducking.

All skill levels

Multi-products

All-in-one

Pricing:

Pricing for Mac users starts at $51.99 per year.

Web/App

Paid

$-$$

Learn more

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Powtoon

About:

Powtoon enables you to create unique videos for your customers, whether it be for social media, internal use or training and education.

Top Features:

Whether you're a beginner or an advanced video editor, you can create customised videos, screen recordings, animated videos as well as whiteboard doodling all within the platform.

Mansge projects with your team for feedback and distribute across your social channels from the platform itself.

There's a wide range of templates to choose from across multiple categories, so you'll be able to get a headstart with video creation.

easy editor

Screen recording

Animation

Pricing:

Pricing starts at $89 per month, billed monthly. To get unlimited premium exports, you'll need to upgrade to the pro+ plan which is $197 per month.

Web/App

Paid

$-$$$

Learn more

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Camtasia

About:

Camtasia is used by millions around the world (34 million+ according to the site) and it's an awesome video editor and screen recording tool.

Top Features:

Packed with features such as easy editing through drag-and-drop, pre-built assets, templates, libraries, themes and more make it such a great choice for non-experienced video editors.

Other features I love as part of the platform include the likes of creating quizzes within videos, table of contents, cursor movement, media imports, annotations and plenty of others.

There are also lots of customisable templates on offer, speeding up the process of video creation non-video editors.

Drag/Drop

Integrations

Webinars

Pricing:

There's a one time lifetime fee. Prices depend on your local currency.

Web/App

Paid

$-$$$

Learn more

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Viddyoze

About:

A great option available for non-video editors is Viddyoze.

Top Features:

You can create fantastic and professional looking videos in literally minutes. Even just a few clicks.

There are hundreds of templates to help you get kickstarted with the platform. I always recommend trying templates first to see how any platform works. Break it down, see where you can make your own manual inputs for faster adoption.

Optimise your videos for each platform whilst maintaining high video quality.

White label

Social dimensions

great value

Pricing:

Pricing is affordable at just $97 lifetime. There's also a commercial plan for businesses at just $127 for lifetime.

Web/App

Paid

$-$$$

Learn more

Favourite

Pinnacle Studio

About:

Pinnacle Studio is used by over 13mil+ users worldwide as part of their editing suite for videos.

Top Features:

Become a confident editor with production technology including multi-cam, split-screen editing, motion tracking and loads more.

Like most other tools, you can use colour grading, screen recording, stop motion animation, blend modes, audio ducking plus more.

There's even video masking, where you can target certain objects, remove distractions and develop custom transitions to really bring your video to life.

All skill levels

great value

Pricing:

There are 3 versions of Pinnacle Studio you can choose from. Prices vary depending on your local currency.

Web/App

Paid

$-$$$

Learn more

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Final Cut Pro

About:

For the experienced editors out there, or those wanting to further develop their skills and wanting more customisation, then Final Cut Pro is your answer (need to be a Mac user).

Top Features:

One of the top things I really enjoy about Final Cut Pro is that it's so fast to use, even with all the functionality for editing large files, amongst other key features. They've done a great job with performance.

if you love creating cinematic videos, whether it be movies, short stories or some sort of storytelling, the cinematic effect looks incredible. Have played around with it before and it's so good.

Lots of other tools of the trade to really bring your videos to life including colour grading, ProRes performance, 360 editing, visual effects, workflow extensions and a lot more.

Cinematic mode

All-in-one

Experience required

Pricing:

The price to purchase is $499.99 - only for Mac.

Web/App

Paid

$-$$$

Learn more

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WeVideo

About:

An editing tool you should test out is WeVideo. Perfect for those who want a simple platform to use.

Top Features:

The platform as an easy-to-use interface where you chop, move, add content and lots more to create epic videos. No need for big budget editing.

There's over 1 million stock images, videos and event tracks to add to your videos, all within the suite to choose and add to your videos.

Instantly resize and make edits specifically for social media channels. Takes minutes.

multi-apps

Stock content

Pricing:

Pricing starts at just $4.99 monthly, billed annually. Certainly one of the more affordable video editing tools on the market.

Web/App

Paid

$-$$

Learn more

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Lightworks

About:

If you're wanting to create epic storytelling videos or mini-movies, then you need to check out Lightworks.

Top Features:

Get access to inbuilt transitions, effects, titles, stock images and music, plus much more.

Work with state of the art titles and motion graphics. Additonally make multi-format videos thanks to presets for all social media channels.

Enjoy direct integrations with cloud storage so you can upload your videos instantly, whether you use Dropbox, Google Drive or Box.

For marketers

Workflows

powerful timeline

Pricing:

There's a free version of Lightworks you can use. To recieve more features, then you'll need to subscribe to Lightworks create which is $9.99 per month. There's also a Pro version for $23.99 per user, per month.

Web/App

Freemium

$-$$

Learn more

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Videopad

About:

An affordable option that is still packed with great features like many other platforms is Videopad. Just for Mac users.

Top Features:

The editor is fast and intuitive, which is great for anyone who's not an experienced editor.

Built within the platform, there are over 50 effects and transitions, as well as 60+ video formats, making it faster and easier to create awesome videos.

You can also mix music like the pros, add audio effects, change colour effects, split + chop + mix up videos, and so much more.

Special effects

video optimisation

Pricing:

The "Home Edition" of the software costs $34.99. The master plan is $59.99 with an additional $5.50 per month fee to get unlimited features. There's also other additions to add to your software if you choose.

Web/App

Paid

$-$$

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