What are the best AI copywriting tools?

As it's well documented and seen across pretty much every social channel, there are lots of options for AI copywriting tools. I've tried out all the tools mentioned in this article, detailing features and thoughts, and personally my favourites for good quality outputs, UX and good value for money are: Copy AI, Writesonic, and Smartwriter.

Do you believe AI tools for copy will replace writers?

No, I don't. I've been copywriting and doing content writing for a long time, and I think AI tools can play a role in copy generation. However, do I think they can or will replace writers? I'm not convinced. As a Facebook Ads and Google Ads guy, these AI tools I absolutely think are valuable for creating multiple ad variations quickly and helping with writer's block. However, I don't believe they will replace copywriters nor any blog writers. Additionally, having tried some of these tools and the output they produce, sometimes it creates even more work than just doing the hard work yourself. Great for unlocking idea generations, not as a replacement though.

Are there other AI tools that exist that do more than copywriting?

Absolutely and this is what does excites me about GPT-3 (and soon GPT-4) and any AI-powered technology that many aren't talking about too much. There are AI tools for analytics, calendars, video, outreach emails and more. I recommend checking out tools like Smartwriter which helps create copy for personalised email outreach based on user profiles, to then Reclaim which does smart calendar scheduling between teams and stakeholders. There are many other examples you should check out.

17 Best AI Tools for Marketers & Startup Founders (2025)

Favourite

Smartwriter

About:

One of my favourite AI tools that isn't like most artificial intelligence tools on the market is Smartwriter. Take your outreach game to the next level.

Top Features:

With this AI tool, you can create personalised emails and message in just a few clicks, based on the prospects you want to target. To create personalised emails manually takes a long time and is incredibly time-consuming, but with this platform you can save heaps of time.

You can generate personalised emails/LinkedIn messages from recent activity on LinkedIn, to Google and Facebook Reviews, even their website and recent blog posts. Pretty insane when you think about it.

Not only these sources that I have mentioned, but over 40+ sources. Smartwriter will crawl and find the best possible, and most relevant information to give you options to craft your outreach messages.

Outreach

Personalisation

Integrations

Pricing:

Monthly pricing begins at $59 per month for 400 leads and up to 15 personalised line variations per lead. Awesome value for that price. Upgrade for more lead credits. Cheaper if you choose an annual plan.

Web/App + Chrome extension

Paid

$-$$$$

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Favourite

Copy AI

About:

Copy AI got a lot of traction in the Twittersphere early on when AI tools were gaining a lot of attention. It's now become one of my favourite AI tools for producing ads copy for Google Ads and Facebook Ads.

Top Features:

There are numerous workflows and templates available to spit out automated content across social media, sales copy, ads copy, blog content, product descriptions, ecommerce microcopy and so many more.

Every time you prompt the AI, you get around 10 variations for you to choose from. You can favourite your preferred outputs, or simply run the engine again and again until you get an ideal output.

I've found the quality to be pretty good compared to some of the other AI copywriting tools. Many others require a bit more work around context to get better outputs, but this platform does a pretty good job even with minimal input. From a UX point of view, I really like the simplicity of this tool.

Ads copy

Templates

Social media

Pricing:

You can use this tool for free for up to 10 credits per month (get 100 bonus credits for the first month). Then pricing is just $49 per month to do unlimited runs. A custom team plan is also available which you can enquire about.

Web/App

Freemium

$-$$$$

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Favourite

Jasper

About:

There's a good chance if you're in the marketing or startup world that you've heard of Jasper (used to be know as Jarvis). Otherwise if you haven't, are you sure you're not living under a rock? :)

Top Features:

Create AI-generated copy in just seconds, whether it be copy for ads, post captions for Instagram, video script outlines for YouTube, meta descriptions, blog post outlines, creative stories... you name it. The possibilities for content with Jasper are endless.

A great feature for non-english users is that there are over 25 languages available, meaning you can convert English content into Spanish, Italian, German, etc. Really powerful as well if you're running ads internationally.

Take your AI content game to another level with recipes and automated workflows. There are some recipes created by community leaders to help speed up the content creation process for copywriting.

Long form

Community

Recipes

Pricing:

There are two primary plans available, 'Starter' and 'Boss Mode' which vary depending on how many words you want to produce per month. Visit the pricing page to find out what pricing works for your needs.

Web/App

Paid

$-$$$$

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Favourite

Writesonic

About:

An AI copywriting tool backed by the world's best startup accelerator, Y Combinator, helps you with writers block and produce high-quality copywriting for various purposes.

Top Features:

From creating social ads copy, developing copy using favourite copywriting formulas like AIDA and PAS, to Amazon product descriptions and sales emails, Writesonic is great for any writer skill level.

There are over 40 templates to choose from for various copywriting purposes. Just prompt the AI with your manual inputs to get a lot of generated content.

After giving the platform a try, I like the simplicity and UX. They've done a good job.

Copywriting formulas

Grammar

readability

Pricing:

There's a free trial where you can test out Writesonic before you commit. Then plans begin at $15 per month for 75 credits, and then for unlimited credits, plans start at $45 per month.

Web/App

Freemium

$-$$$

Learn more

Favourite

Anyword

About:

Used by some of the world's most recognisable brands, Anyword is another option on the market to for AI-generated copy.

Top Features:

From ads copy, to landing pages, blog posts, email copy and more, Anyword can be trained to generate copy in your voice, as well as your brand's voice.

A core component of the platform is the predictive copy score, which highlights the effectiveness of your copy based on your target audience and quality of content.

You can input manual copy to generate more, or input a URL and let the tool do the hard work.

advanced features

Customisation

API

Pricing:

A starter plan is available for up to 15000 words per month for $15 per month. Then the next plan is $239 per month which has more advanced features and unlimited words.

Web/App

Paid

$-$$$$

Learn more

Favourite

Closers Copy

About:

I've seen this tool get a bit of traction lately across blog post reviews, YouTube videos, and more. This is another alternate artificial intelligence solution available for AI copywriting.

Top Features:

The UX of the platform is setup quite differently to most of the other tools I've mentioned. There's a big focus on workflows, templates and other features.

There are over 300 Ai copy templates available created by the team as well as templates by the community. Recommend trying these at first to get quickly adopted with the platform.

For those who are non-english speakers, there are over 120 languages this platform supports, which is the most I've seen out of all the Ai copywriting tools.

Workflows

Multi-languages

Frameworks

Pricing:

As I write this, there's a pretty good lifetime deal on offer. I'd say this won't last too much longer. Otherwise plans start at $29.99 per month. You can upgrade for more credits.

Web/App

Paid

$-$$$

Learn more

Favourite

Writecream

About:

Another option for AI powered copy that has a mix of features from ads to icebreakers for personalised outreach is Writecream.

Top Features:

Generate personalised introductions, cold emails and more. Great for driving more replies and conversations which can lead to better results, rather than just generic blast campaigns.

Like many of the other AI tools, there are a suite of tools available for ads copy, email copy, blog intros, paragraph writing, bullet points and more.

Overall the platform has a lot of formats and features for copywriting. Pricing overall is fairly good value.

icebreakers

audio/video

Social media

Pricing:

You can signup and test out the tool. Plans then start at $49 per month for up to 200 credits. Upgrade for more.

Web/App

Paid

$-$$$$

Learn more

Favourite

Sapling

About:

An AI tool to empower customer support teams is Sapling.

Top Features:

Where customer service is becoming more important for organisations to stand out against competitors, empower your customer support teams to respond faster, ensure good grammar and increase efficiency.

Avoid spelling errors and bad sentence structures from your team communicating to customers.

Use the auto complete suggestion to speed up response times. Increase your speed even more using snippets using command lines.

Customer support

Integrations

Pricing:

For basic suggestions and up to 20 snippets (and other basic features), you can use Sapling for free. For more advanced features, plans begin at $25 per month.

Web/App

Freemium

$-$$$$

Learn more

Favourite

Wordtune

About:

Wordtune is a tool that helps you rewrite copy or generate ideas for responses, email communications and more.

Top Features:

Rewrite copy, expand or shotern copy, make it more formal or even casual.

Having test out the platform, the tool and chrome extension is really nice to use and helps with writing general communication or ways to better articulate responses.

In addition to the extension is the editor which you can also use for copy purposes.

Paraphrase

Extension

Rewrite

Pricing:

A free plan is an option for 20 rewrites a day. Premium plans then start from $9.99 per month for unlimited rewrites, short/expand copy and more.

Web/App + Chrome extension

Freemium

$-$$

Learn more

Favourite

Reclaim ai

About:

A cool AI tool for booking time in calendars is Reclaim.

Top Features:

The integration with Google Calendar makes finding time for meetings more efficient. It adapts according to your calendar changes, blocking out time when changes are made. Additionally, Reclaim can find suitable times for 1-on-1 meetings by looking at both calendars, avoiding any possible double bookings. Pretty awesome.

For those who have a habit of creating blocked out time for important tasks in calendars (I'm guilty of this), well you're going to love this tool. You can start creating tasks in Reclaim itself, which blocks out time automatically. Integrate your favourite PM or task tracking tools, so you can populate tasks which can be viewed by the rest of your team.

There are other awesome features on offer for maximising time and productivity, as well as integrations with some of your favourite tools.

Integrations

Calendars

Pricing:

You can use Reclaim forever with 3 weeks calendar assistant. For more integrations, more advanced features and 8+ weeks of smart calendar assistant, monthly pricing starts at $7.80 per user, per month.

Web/App

Freemium

$-$$$

Learn more

Favourite

Sidekick ai

About:

Another AI tool to power smart calendar scheduling is Sidekick.

Top Features:

There are multiple ways to schedule meetings, including the setup of pages which people can select from your available timeslots, forwarding emails to book meetings, as well have meeting automatically booked without needing to check and sidecheck does the checking for you. Pretty cool!

Automate key meeting and productivity workflows thanks to an array of integrations. You can also setup team scheduling, which is awesome when have department meetings and meetings with clients as teams.

Learn more about meeting efficiency by reviewing stats. See how long meetings take, who's having long meetings and more insights that you can uncover.

Calendars

Scheduling

reminders

Pricing:

Web/App

Freemium

$-$$

Learn more

Favourite

Gliacloud

About:

When it comes to video and AI, this platform is really awesome. Meet Gliacloud.

Top Features:

Share trending news via videos across your social media channels in just minutes with your branding. Capitalise on potential viral stories and 'hot'/popular topics and generate traffic to your site.

It's easy to create these video and is made for people who aren't video editors. Just drag and drop, upload your own content, trim videos fast thanks to the intuitive interface. It looks like a storyboard interface which makes it easier for non-skilled developers to see how the video will look like.

Create marketing videos in little time, whether it be product release videos, social media videos, UGC videos and even personalised videos for segmented audiences you want to target. You can even turn articles into videos by simply dropping in your article URL and let AI do the rest. Super cool.

Video

Social

News content

Pricing:

Create up to 50 videos per month for $300 per month. For more videos, the business plan is $550 per month for up to 100 videos. There's a custom plan which you can enquire about.

Web/App

Paid

$-$$$$

Learn more

Favourite

Synthesia

About:

Pro AI videos which involve 'deepfake' people for your startup or business has never been easier with Synthesia.

Top Features:

No need for complex camera setups or hiring out studios, you can create pro looking videos just from text alone. The UX of the platform and editing tool is really impressive.

There are over 30 templates you can choose from to create videos, from presentations, to share a case study, use videos for HR onboarding, website visitors to announce new features, and more.

The avatars themselves look realistic, and you can choose from over 40 of them. There are multiple languages available, add your background music, multi-slide videos and more.

Avatars

Text to video

Templates

Pricing:

You can try out Synthesia for $30 per month for up to 10 video credits per month. You get access to choose avatars and templates for your videos, as well as over 50 languages. There's a corporate plan with more features that you need to book a demo for.

Web/App

Paid

$-$$$$

Learn more

Favourite

InVideo

About:

A popular video editing tool on the market, used by some of the largest household names in tech and business, which has an awesome AI feature is InVideo.

Top Features:

This platform is feature-rich with all the editing features you need to create awesome videos.

The AI component on this tool is the 'text to video' AI themed videos. Simply upload your text using a theme you like, videos are then automatically created and you can make further customisations by adding your graphics, sounds, music, etc.

So, with this platform and AI you can convert any blog post or article, and have a video created with a natural voice, as well as automatically have images chosen for the various sections of the video.

Stock content

video editing

Pricing:

Sign up and try InVideo with the free plan. The free plan does have a waterwark, so you will need to upgrade with plans starting at $34 per month. For unlimted video exports, you will need to get the 'Unlimited' plan.

Web/App

Freemium

$-$$

Learn more

Favourite

Lumen 5

About:

One of the more popular AI tools that many users love globally that I've used before to generate AI videos is Lumen5. I recommend trying it out for turning text into video for social media content.

Top Features:

Similar to the other couple of tools I've mentioned, you can add your text from your blog posts or articles and have them turned into videos 'automagically'. The interface is really simple to use.

There are lots of templates to choose from for whatever video format you want to create, whether it be social videos, infographic videos, education videos and more.

You can also select from millions of stock content whether it be videos, audio files or images. You can, of course, customise the videos to have your own branding.

Text to video

video editing

Pricing:

You can give Lumen5 a go for free and even do unlimited videos, but they do have watermarks. Plans then begin from $15 per month.

Web/App

Freemium

$-$$$

Learn more

Favourite

Designs ai

About:

A really cool platform for designing content, combined with the power of AI, is Designs ai.

Top Features:

Create videos, social media graphics, ads, logos and lots more with some of the awesome creative and editing tools this platform has.

For logos, there's an AI generator that creates logos based on the brief you've outlined. Then the video tool is similar to the others, where you can upload your text from articles/blog posts and generate awesome looking videos for whatever marketing purpose.

Another two AI-based features is the colour matching and font pairing tools. Pick colours you want and generate patterns and palletes to give you more options automatically. With fonts, it works pretty much the same. Select which fonts you like and get various combinations of font pairings.

Scale content

All-in-one

audio/video

Pricing:

Pricing to use all the features of the platform starts at $29 per month.

Web/App

Paid

$-$$$

Learn more

Favourite

Hoppy Copy

About:

A really awesome AI email marketing tool you've got to check out which I recently tested out is Hoppy Copy. It's done pretty well on Product Hunt and quite different to some of the other AI email marketing platforms out there.

Top Features:

Hoppy Copy makes it really easy to build out drip sequences all within the editor. Great for email marketers like myself where building sequences can snap up a lot of time.

It has over 50+ templates on offer to make it super easy to get copy going. All scientifically proven templates too which is awesome. You can choose the writing style/tone of the email copy you develop in just a flash. Super handy to test out different hooks, headlines/subject lines, and more.

An amazing feature which really takes the cake for me is the ability to track competitor email campaigns. I haven't seen many other tools do this so this is a very nice feature add.

AI emails

Competitor

email marketing

Pricing:

There are 3 primary plans for Hoppy Copy, with monthly plans starting from $29 per month which comes 20k word count limit and up to 10 competitors. If you want more words and competitors to track, you'll have to upgrade.

Web/App

Paid

$-$$

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