What is an influencer marketing tool?

Marketers and founders need influencer marketing tools to manage end-to-end campaigns that involve someone who has an audience that the brand wants to market to. The best platforms help you source, create relationships and easily manage campaigns with influencers and brand ambassadors at scale.

What are the benefits of using an influencer marketing tool?

If you've ever run influencer campaigns before, you know the amount of work involved. Even for those who haven't, there's a good reason why you're reading this article. Platforms like the ones I've mentioned in this article can help you scale processes and workflows for managing campaigns faster and more efficiently. The main benefits and features of why you should use an influencer marketing platform include; Sourcing influencers - most of these tools let you do granular filtering to give you results that fit your criteria. Create briefs - most should help you define your briefs. Communications/CRM - manage communications through email and feedback on briefs/campaigns. Analytics and measurement - tracking tools for analytics to measure the effectiveness of your campaigns.

Are there any free influencer marketing platforms?

Some platforms do have freemium options, which means you can enjoy some of the features at a limited capacity. Most tools, however, have a free trial period and then require payment - so you can 'try before you buy'. The reason many of them are paid and not free is due to the extensive features you need to run campaigns successfully.

11 Best Influencer Marketing Platforms for Startups & Brands (2025)

Favourite

Upfluence

About:

A top-rated influencer marketing platform used by many of the world's top brands, ecommerce companies and startups is Upfluence.

Top Features:

Upfluence is essentially your 'all-in-one' platform for finding, analysing, discover and manage influencer relationships. If you're serious about scaling your influencer strategy, this is a platform you must check out.

Access a large database of high-quality influencers which you can use advanced filtering tools from follower count, engagement rate, industry, keywords, location and lots more. Easily add influencers to curated lists for targeted campaigns. Analyse influencersd across all the main platforms such as Instagram, Facebook, Twitter, TikTok and others.

A key feature is managing influencers within the one platform, just like your CRM. Message, make notes and incorporate other tracking methods for your campaigns. Track the stage of the relationship, as well as message influencers at bulk. There are also numerous integrations available.

Workflows

CRM

discovery

Pricing:

To find out more about pricing and which plan is best for you, get in contact with their team.

Web/App + Chrome extension

Demo

$-$$$$

Learn more

Favourite

Klear

About:

A popular platform that I know a lot of startups and brands I've been involved in use Klear.

Top Features:

All the key features you need to run end-to-end influencer marketing campaigns, including sourcing, breakdown of stats, connect and manage relationships and of course, measure results and ROI.

The quality of sourcing influencers through the Klear database is really good. Filter by numerous options including location, platform, contact details, age, brand mentions and lots more.

The analytics is quite detailed which goes in-depth for each sourced influencer, ensuring you make smart decisions that are right for your brand. Reach out to them and manage who you have direct dialogue with, all within the platform. Communciate, agree on brief and terms, sign document and pay them directly.

Analysis

CRM

manage

Pricing:

Book a demo to find out more.

Web/App + Chrome extension

Demo

$-$$$$

Learn more

Favourite

Aspire

About:

For eCommerce brands (or SaaS businesses that have a store component of their business), Aspire is a great choice for scaling influencer campaigns.

Top Features:

There are over 6 million influencers to discover across the globe, which you can narrow down and target those who fit your brand and campaign requirements with detailed filtering options.

You can step-by-step manage the relationship from initial contact, brief requirements, design/video content creation approvals and even measure the ROI of each campaign with each influencer.

There are good integrations available to build automated workflows. The platform also has a creator marketplace, where you can create a post and get influencers to apply. Whilst this platform is more skewed for eCommerce, it's still quality for SaaS businesses for discovery. They also have services on offer for campaign management.

content creation

marketplace

ecommerce

Pricing:

Get in contact with their team to do a demo and more information on pricing.

Web/App + Chrome extension

Demo

$-$$$$

Learn more

Favourite

Tribe

About:

Tribe is a well-known influencer marketing marketplace which helps some of the largest brands with campaigns.

Top Features:

The UX of the platform makes it really easy for social media and content marketers to setup end-to-end campaigns pretty quickly.

Simply create your brief, influencers then produce branded content, then simply approve which pieces of content you love and influencers share/post to their audience. All of this is tracked so you can see which content you approve, needed updates, etc. Of course, everything is tracked for measurement, so you can see where you get ROI.

Two main things about Tribe which I really like is the metrics to measure how campaigns perform, all within the one campaign. On top of that, it's really great for quality influencers.

great tracking

marketplace

high quality

Pricing:

You can do a 'pay per campaign' option, which costs $299. Then for more campaigns per year, you will need to choose one of the larger plans which don't disclose pricing. You will need to request a demo.

Web/App

Demo

$-$$$$

Learn more

Favourite

Influencity

About:

Influencity has some awesome features around influencer campaign management and tracking analytics that you should check out.

Top Features:

A core component of the campaign management suite that I really like is the Kanban view. Similar functionality in terms of cards within Trello. Not to mention, there's a solid database of over 70 million influencers worldwide.

Another feature I really like is the ability to forecast potential results. Of course, no forecasting when doing influencer marketing is a guarantee, but based on existing metrics around engagement, follower count and budget per influencer, you can get a rough understanding of what you may expect. Really helps with prioritisation and setting expectations.

When campaigns happen, you can see results in real-time. You can view detailed metrics by influencer, post, content and overall campaign.

management

real-time data

large suite

Pricing:

Plans kickoff at $48 per month, where you can create your own bundle. The more you add, the price will rise. You've got the basic plan which starts at $98 per month with 100 influencers you can store and 5000 searches p/m. For more and to unlock further advanced options, you will need to upgrade.

Web/App

Paid

$-$$$

Learn more

Favourite

Influence

About:

A marketplace that connects creators and businesses is Influence.

Top Features:

For creators reading this, you can setup your own online resume profile which you can connect all your social profiles in one place. Get discovered by some of the world's top brands including Amazon, NordVPN, Dyson and more.

For SaaS or D2C businesses, you can easily search narrow down candidates into lists with filtering. Filters include everything from engagement rates across platforms, reach per social network, category, location, and more.

The profiles of each influencer is quite detailed, which is great for sourcing and picking the right people for your campaigns.

marketplace

detailed profiles

ROI tracking

Pricing:

You can experience Influence.co for free with up to 25 conversations per month, and a limit of 50 results per search. For more lists, more searches, as well as other advanced features, the Pro plan costs $600 per month.

Web/App + Chrome extension

Freemium

$-$$$$

Learn more

Favourite

NeoReach

About:

Neoreach is a self-serve platform and managed service for massive brands (including the likes of The New York Times, Walmart, Honda and others) to scale influencer-based campaigns.

Top Features:

Discover, research in depth and curate influencers with ease thanks to over 40+ filters. Like many of the other platforms mentioned, you can manage campaigns end-to-end including planning, messaging, create contracts, review posts and more.

When campaigns go live, track performance overall, but as well see analytics by individuals. In fact, you can monitor performance in real-time across all the key metrics you need to know including CPM's, CPE, engagement rate and of course ROI.

Alongside features for the self-serve platform, you can integrate the API for other customised workflows that you require. In addition, Neoreach also has fraud protection AI-technology, helping to pick up fake numbers of profiles, ensuring you get the right people.

services

self-serve

Pricing:

To find out more information about pricing for their self-serve platform/API, as well as their services, you need to contact them.

Web/App

Demo

$-$$$$

Learn more

Favourite

Socialbook

About:

A platform which has a plethora of features you should check out is Socialbook.

Top Features:

Search and find influencers across TikTok, Instagram, YouTube, Twitch and other popular social networks. Find the right targets using detailed filters, including the likes of price ranges, recent activity, country/region, and more. There are over 3 million on the database.

A cool feature is the ability to find influencers who have promoted other brands, which is helpful for competitor research, as well as seeing what sort of content that did with the brand. There are of course like most of the other platforms, detailed profiles with the most important metrics and analytics you need to know.

You can track and report your campaigns, as well as communicate and pay influencers easily all within the platform.

bulk email

Pricing:

Monthly pricing begins at $499 per month, billed monthly. For more bulk emails/DM's, more networks and other awesome features, you will need to upgrade.

Web/App

Paid

$-$$$$

Learn more

Favourite

Humanz

About:

A tool for SaaS marketers looking for influencers to grow their brands is Humanz.

Top Features:

Like many of the other tools, Humanz is filled with key features you need to run successful campaigns across all the core social platforms.

With the important features you need, also comes other advanced tools within the product including deep audits using AI for social profiles and detailed numbers and stats about each profile (reach, impressions, etc). For better analytics, you can install a pixel by Humanz.

There are two main services, including self-serve and hybrid. Depending on your requirements and even for specific campaigns, you can use or switch between both.

services

self-serve

Pricing:

Request a demo to find out more about their plans and more information about services.

Web/App

Demo

$-$$$$

Learn more

Favourite

Traackr

About:

If you're a data-driven marketer (which most of you would be), then you're going to love Traackr.

Top Features:

Discover influencers you want to work with and dive deep into engagement data to evaluate if they're right for your brand.

Manage campaigns through custom workflows that work for your team. Calculate ROI, easily create briefs, communciate, plus much more.

The UI of the analytics is something I personally love. Additionally, as part of the analytics suite, you can see benchmarks of influencers for different categories, plsu more detailed analysis about what competitors are doing in their campaigns. On top of that, there's also a brand vitality score (VIT) which helps you compare how your brand performs against the category of brands you're in. Really awesome.

nice UI

Pricing:

To find out more about plans and pricing, you will need to get in touch.

Web/App

Demo

$-$$$$

Learn more

Favourite

MightScout

About:

A different platform that many marketers will love if they just want to track specific influencers and have their own custom outreach solution is MightScout.

Top Features:

Upload/add influencers you want to track or working with for current campaigns, and see results in less then 30 minutes after campaigns/posts go live.

A core part of the platform is the analytics suite, where you can get reports instantly which you can share with your team or clients. Really useful for agencies.

You can see when influencers share something when they mention your brand, view results fast across key metrics and KPI's that matter to you most and more. You can also export data for more advanced reporting.

csv exports

Pricing:

To track 50 influencers, plans begin from $99 per month. For more tracked influencers, more lists (etc.), you will need to get a higher-tiered plan.

Web/App

Paid

$-$$$$

Learn more