What are the best referral marketing software tools?

There are a good number of robust solutions for referral marketing software, and I've mentioned some of the best on the market available in this article. My top 5 recommendations that I've had great success with are; Viral Loops, Gather App, Referral Hero, Growsurf and Referral Rock.

What are the key features to look for in referral marketing software?

From reading the top features I've mentioned, as well as exploring each of the tools separately, you will see common core features that you need as a minimum to successfully run referral programs for your startup. The common features you absolutely need to run these programs are; easy, custom embed and white-labelling. End-to-end tracking - no matter what campaign you want to run. Campaigns are easy to setup. Good analytics, integrations, anti-fraud payments, automated rewards, and as a bonus - templates (certainly good to consider if you haven't ran any referral campaigns before).

Which referral program software has the best templates from top startups?

The best platform that has amazing templates is Viral Loops. They have templates with the exact mechanics used by some of the best referral marketing programs on the planet, including; Morning Brew (famous for newsletter referrals), Dropbox and Mailchimp. They also have templates for; pre-launch, refer-a-friend, milestone programs, altruistic, referral programs, leaderboards, and many more.

14 Best Referral Program Tools for SaaS Startups (2025)

Favourite

Growsurf

About:

Growsurf is a popular referral marketing platform in the market for growing SaaS businesses. Easily setup your own customer referral program in a flash.

Top Features:

With this platform, you can have an end-to-end referral program up and running within a day. All the key functionality you need is found in this tool, without the need for complex dev work.

With just a snippet of code, you can embed your own referral program, and customise what it looks like for your site or app. Setup your rewards, automated emails, plus more.

Once you've setup your system, it all sites with the management dashboard. Review your analytics, participant activity, notifications and more. All data belongs to you so you can export it at anytime.

System

Custom design

Easy setup

Pricing:

The self-service software starts at $200 per month for 10000 participants.

Web/App

Paid

$-$$$

Learn more

Favourite

Referral Factory

About:

A great solution for B2B SaaS businesses (and any SaaS business) for building a referral marketing program is Referral Factory.

Top Features:

Creating a referral system has never been so easy. There are over a 1000 of templates to choose from, which is simply awesome.

Whether you want to build a single-sided referral marketing program, double-sided, service, refer to win or something else, this platform has you covered.

Setup your program mechanics, customise your design to ensure it's on brand, choose your rewards and then you're up and running. Select multiple social share buttons to maximise your chances for social shares.

Integrations

Multi-languages

Templates

Pricing:

You can sign up for a free trial which lasts for 15 days, then pricing begins at $95 per month for up to 2500 users. Upgrade for more users and more features.

Web/App

Paid

$-$$$

Learn more

Favourite

Gather App

About:

A referral marketing platform you need to check out is Gather.

Top Features:

Perfect for publishers, bloggers and content-based business (or anyone wanting to start with referrals), Gather has the core features to get a referral program started in minutes.

Generate email leads through targeted pop-ups, triggered based on custom events you choose across your site. Make sure you hit them with the right offer, at the right time.

Turn your subs into becoming advocates for your brand. Incentivise them with rewards by sharing with their friends and getting them to sign up. Referrals is the best form of marketing, so investing in a tool like this is well worth the ROI.

Personalisation

rewards based campaigns

affiliate software

Pricing:

You will need to request a demo to find out more about pricing.

Web/App

Demo

$-$$$

Learn more

Favourite

Referral Rock

About:

Referral Rock is a program that rocks at growing customer + affiliate referrals for 100s of B2Bs and B2Cs - pun is intended ;).

Top Features:

Setup referral programs in a flash, whether it's 1-sided, 2-sided, time-based, recurring and more. Do this all with a reward builder that supports single or multi-step sales processes and automated payouts.

Share your programs easily across all channels. The portal looks awesome and they make it super easy for users to share their unique links (+ no PW/logins needed).

Automate program promotion, data syncing, referral tracking, and reward fulfilment, and integrate with other key platforms in your stack. Review analytics in one dashboard to see what's working and what need to be optimised.

Affiliates

Crm sync

embed and social sharing

Pricing:

Pricing begins at $200 a month for 10,000 members and 1 program (you can add on members and programs as needed). Growth and Established Business plans are available for HubSpot and Salesforce integrations.

Web/App

Paid

$-$$$$

Learn more

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App Virality

About:

If you're looking for a quality referral SaaS platform for your app and/or web app, check out App Virality.

Top Features:

Easily integrate the software in your SaaS product or landing pages through a snippet of JS. Customise the design to ensure it's on brand.

Automate rewards and get access to analytics to see how your performing.

There's also the option to send out personalised invites, alongside fraud protection.

Mobile app

great UX

reward system

Pricing:

To find out more about pricing, you will need to request a demo.

Web/App

Demo

$-$$$

Learn more

Favourite

Genius referrals

About:

As the name suggests, become a genius at referrals ;). This platform is awesome for building referral programs.

Top Features:

Create a custom referral program that best suits your audience and objectives, from double-sided and single rewards, multi-tiered and multi-levels campaigns, to percentage and fixed programs.

There's no need to build any complex tech as the platform looks after the mechanics. Simply select the program, customise your design and select your payouts.

There is analytics available so you can see the performance of the program. Find areas of opportunity to optimise and improve overtime.

payouts

Custom design

referral links

Pricing:

The starter plan is $69 per month for up to 10000 users. There are also silver, gold and platinum programs available.

Web/App

Paid

$-$$$$

Learn more

Favourite

Referral SaaSquatch

About:

More than just referral programs, Referral SaaSquatch offers loyalty and rewards programs for your customers.

Top Features:

Setting up takes minutes for whatever program you choose. There are templates on offer that increase the speed of adoption, as well as pre-configured programs you can select, whether that's multi-tiered programs, double-sided and more.

The platform does a great job in helping create programs and rewards for certain segments of your customers. Reward users dynamically based on activity.

Review all your analytics within the dashboard. Filter by days, test rewards overtime. Keep optimising until you see consistent growth trends.

loyalty programs

affiliate software

Mobile app

Pricing:

Pricing starts at $1750 a month for 200k participants. There are also enterprise and managed plans that you can enquire about.

Web/App

Paid

$-$$$$

Learn more

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Influitive

About:

Influitive is a platform focused on customer advocacy, loyalty, community and customer experience.

Top Features:

Influitive helps you get your content out there, helping you increase shares. All of this is done through prompting customers, employees and partners to engage with your content.

Generate reviews as well as referrals from existing customers, all through the platform.

Get deep insights into your existing customers. Who's more likely to share and advocate? Who's already advocating your brand? See the key metrics and data you need to make great business decisions.

Advocacy

Integrations

Pricing:

Pricing for the customer advocacy plan is $1499 per month. There's also a package for the digital community. You will need to get in contact to get started.

Web/App

Paid

$-$$$$

Learn more

Favourite

ReferralMagic

About:

A referral program software I just came across not to long ago is ReferralMagic.

Top Features:

It's software skewed towards developers to fast-track the implementation of a robust referral program for SaaS startups.

You can get a program live in just minutes, thanks to a feature-full API. There's even the option to whitelabel and resell to clients or companies you may advise.

You can run multiple campaigns at once, create widgets, as well as other advanced options to build a custom system. There are also numerous integrations available.

API

White label

Widgets

Pricing:

There's a 7 day free trial, then pricing per month begins at $245 per month.

Web/App

Paid

$-$$$$

Learn more

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Invite Referrals

About:

As the name highlights, Invite Referrals is all about inviting and generating referrals.

Top Features:

This platform has thought of it all when it comes to creating programs for your company. Setup programs to encourage referrals, run giveaways and contests, run specific objective/goal-based programs and more.

The widgets look awesome across desktop, mobile and tablet. Customise the design to ensure it's onbrand. Add multiple sharing options.

There is also detailed analytics available, helping you break down what's working and where there are areas of opportunities.

great UI

social sharing

customer dashboard

Pricing:

There's a 14 free trial available, with pricing kicking off with the basic plan at $99 per month. You'll need to upgrade to have more than 1000 new referrers per month.

Web/App

Paid

$-$$$$

Learn more

Favourite

Ambassador

About:

Ambassador is also about generating ambassadors for your brand to scale reach and acquire new customers.

Top Features:

Generate your own custom landing pages, your designed widgets and more.

Segments your campaigns to provide personalised experiences to certain customers, helping you deliver the right message at the right time.

View your analytics in one place. Split-test campaigns to see which is more optimal. Integrate with more software to build processes to help you drive more referrals.

Omni-channel

brand advocates

White label

Pricing:

You need to book a demo to find out more about pricing.

Web/App

Demo

$-$$$$

Learn more

Favourite

Referral Hero

About:

Referral Hero is a popular tool used by many top organisations and well-known startups.

Top Features:

Create beautiful looking referral widgets in just minutes. Customise the design with the right colours, copy and more. There's also the ability to translate from English into your local language.

A great feature included is the leaderboard. Those who have entered or made a referral, can see the number of referrals they've made and where they sit on the leaderboard. Great for spurring motivation if it's a competition for whoever does the most referrals.

Like most of the other platforms, dive into the analytics of those who are referring your product/service. Build more automated workflows through available integrations such as Slack, Mailchimp, ActiveCampaign and Zapier.

great UI

Beginner friendly

Automation

Pricing:

Pricing begins at $49 per month for up to 2500 members. Upgrade to get unlimited campaigns and more members.

Web/App

Paid

$-$$

Learn more

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Revetize

About:

Revetize helps companies create referral and loyalty programs that generates revenue and growth.

Top Features:

Run loyalty campaigns, review campaigns and more with custom landing pages, drip campaigns and even mobile apps.

They also offer coaching to ensure you build a referral program that works for your SaaS startup or small business.

As each company has different goals and onjectives when it comes to referrals, you will need to book a price audit. More information is available about this on their website.

services

Drip emails

loyalty programs

Pricing:

You will need to request a demo and price audit.

Web/App

Demo

$-$$$

Learn more

Favourite

Prefinery

About:

Whether you want to run refer-a-friend or viral waitlist campaigns, Prefinery is software you should be looking into.

Top Features:

With over 15k+ users and some of the world's most recognisable brands, it's never been easier to build programs that drive acquisiton.

For viral waitlists, you can design your own custom forms using the visual builder, and publish on your website instantly. It's 100% customisable, mobile responsive, and easy to manage.

Many features are the same for the refer-a-friend functionality around design and embedding. You can create programs that one/two sided, add your own rewards, leaderboards, segmentation and loads more.

waitlist campaign platform

API

Customisation

Pricing:

Pricing begins with the starter plan at $49 per month for up to 2000 subscribers. To unlock more subscribers and features, you will need to upgrade.

Web/App

Paid

$-$$$

Learn more