What are the best YouTube Tools for growing channels?

You can do research for improving your YouTube channel across a range of tools that aren't specifically for YouTube (for example, Ahrefs for keyword research which I mention in my SEO tools resource), but for more friendly, YouTube-specific tools, I strongly recommend these 3 to help you grow your channel (which I mention in this article): TubeBuddy, Tubics, and ViralStat.

How can I make my YouTube channel grow?

Firstly, nothing beats creating awesome, engaging content. No research or keyword tools can help you do this well. However, if you've got a strong content game and you want to improve the visibility and chances of your channel being found through organic search, the tools I've talked about can go a long way to help you grow your channel, if you use them wisely.

What are the best free tools for YouTube for creators and marketers?

For video creators and content marketers, the two best tools I use are TubeBuddy and YouTube Studio. TubeBuddy is an awesome free chrome extension, whilst everyone who has a channel has free access to YouTube Studio.

10 Best YouTube Tools (Free & Paid) for Channel Growth for 2025

Favourite

YouTube Studio

About:

Undoubtedly one of the best tools you can use to grow your channel is within the platform itself - the creator studio.

Top Features:

Everything you need to see the performance of your channel, edit videos and more, is all in once centralised location.

Organise videos into playlists, view the analytics of videos (i.e. average watch time, location, etc), add subtitles, review and reply to comments and more.

Of course, a key feature is the monetisation section. See how much you're making based on your videos.

Playlists

Analytics

Editing

Pricing:

Costs nothing - part of your YouTube channel.

Web/App

Free

Learn more

Favourite

TubeBuddy

About:

If you run a YouTube channel, then you need to try this chrome extension.

Top Features:

With Tubebuddy, you can do everything from keyword research, publish videos faster than usual, optimise for search results so you can increase your views and more.

One of the features of the platform is the ability to do bulk actions, such as copying cards, thumbnails, end screens, plus more.

The SEO features to help optimise your videos is really great. Includes suggestions for the best tags, keywords as well as search rankings for videos.

SEO

Analytics

Bulk processing

Pricing:

Pricing starts off with the pro plan at $9 per month. For serious YouTube channels, check out the Star and Legend plans.

Web/App

Paid

$-$$

Learn more

Favourite

Tubics

About:

A data-driven tool for channels owners is Tubics. A seriously awesome video tool to have part of your arsenal.

Top Features:

The ideation features includes research the appopriate topics for your videos, which include topic suggestions, research and video potential.

For all your existing content, you get provided automated seo recommendations so you can make quick edits and optimisations. Great for quick wins.

It also has a reporting function so you can see how your videos rank overtime.

Video making

Optimisations

Reporting

Pricing:

Pricing begins at €99 per month, with 3 other plans to upgarde to depending on your channel size and amount of video optimisations per month.

Web/App

Paid

$-$$$

Learn more

Favourite

VidIQ

About:

Want to boost your video views? Of course you do. That's why you need to check out VidIQ.

Top Features:

Being one of the more advanced tools out in the market for video creators, you can audit, do keyword research as well as use competitor tools to do further research.

A really neat feature as part of the platform is the daily ideas you recieve around ways to further optimise videos and your channel for growth.

There are also a bunch of cool features such as a Thumbnail generator, trend alerts, real-time stats bars and more.

Keyword Research

Competitor

Audit

Pricing:

There's a free version which is great for testing out the platform. Then plans begin from $7.50 per month.

Web/App

Freemium

$-$$$

Learn more

Favourite

YouTube Keyword tool

About:

If you're wanting a tool to do keyword research, then check this out.

Top Features:

This platform helps you find the best keywords for your niche. Simply type in a query to see auto suggestions of what people are searching for.

You can filter searches by country and language. Once you see the results, there is extra filtering.

Based on the specific queries your searching for, you can see other keyword suggestions, check out questions related to the keyword and hashtags.

SEO

Keywords

API

Pricing:

To get the most out of the tool, you'll need to subscribe to a paid plan. The basic plan starts off at $89 per month.

Web/App

Paid

$-$$$

Learn more

Favourite

PocketTube

About:

A really neat tool which is great for competitor research is PocketTube.

Top Features:

With PocketTube, based on the videos you're searching for or have watched, you can add tags to them and categorise them based on what your goal is. This then helps you filter and find videos you've watched or meaning to watch at a later date.

You can mark videos you've watched and multi unsubscribe to channels.

It's super easy to setup and installing it is free.

Playlists

Bookmarking

Research

Pricing:

Free installation.

Web/App + Chrome extension

Free

Learn more

Favourite

Quintly

About:

Quintly is another tool to measure your engagement across channels such as YouTube, TikTok, Instagram, TikTok and even LinkedIn.

Top Features:

Deep drive into analytics across all channels, whether it be viewing likes per videos, organic impressions/engagement comparisons, total interactions and more.

Build customisable dashboards with over 700 metrics and dashboards to choose from.

Bolster up your analytics efforts with API's and integrations.

API

Multi-Channels

Custom reports

Pricing:

Custom plans start at $300 per month.

Web/App

Paid

$-$$$$

Learn more

Favourite

ViralStat

About:

If you're looking to take your video analytics game to the next level, then you need to check out ViralStat.

Top Features:

There's a good chance if you're doing YouTube videos, you post videos on other social networks. This platform measure the performance of your videos across YouTube, TikTok, Facebook and Instagram. View these analytics all in one platform.

Learn from other top video creators and see what videos are performing across channels. Great for video content ideas and inspiration.

This platform also helps with staying on top of the latest trends, as well as discovering other creators/influencers.

discovery

Intelligence

influencer searching

Pricing:

Pricing starts at just $29 per month. There are 3 other plans you can upgrade to for further data.

Web/App

Paid

$-$$$

Learn more

Favourite

Unbox Social

About:

Unbox Social is a platform to help you keep track of competitors, track social media influencers and general social media analytics.

Top Features:

Simply add your social media profiles which is easy to setup, and view all your current stats and compare channels, including yout YouTube channel.

Track your competitors YouTube accounts, as well as other social accounts, to see how they perform overtime. This also helps you reverse engineer their strategy.

You can also track influencers overtime to see how they perform.

influencer tracking

dashboards

great UI

Pricing:

Pricing starts at $29 per month.

Web/App

Paid

$-$$$

Learn more

Favourite

Tubular Labs

About:

Tubular Labs is a combination of both product and service, helping brands and companies improve and execute growth on their social video strategy.

Top Features:

Tubular Labs has multiple products - such as Tubular intelligence, audience ratings, content intelligence and partner decisions. Then a service focused on insights and strategy.

See performance and metrics across YouTube, Twitch, Twitter, Facebook and Instagram. View how your audience engages with your videos across these channels.

The content intelligence feature helps you uncover with AI specific categories and trending hashtags your brand can take advantage of.

Intelligence

audience insights

content analytics

Pricing:

You need to request a demo.

Web/App

Paid

$-$$$$

Learn more