75+ Best Startup 
Marketing Tools for any budget 😍

I've only started recently using Databox and love it as a dashboard tool. Definitely recommend.

Only started recently using Amplitude and incredibly powerful for product analytics! Good fun to use :)

No introduction needed for this tool. Still my default analytics platform for all applications and websites.

Personally I haven't used Mixpanel but heard great things + their content game is next level! On my list to try :)

I've only used Heap once for a project I consulting on and was super impressed. I want the chance to use premium again :)

I haven't been fortunate enough to use Segment as of yet in a real-case scenario but it's an incredibly powerful CPD platform

SEMRush is an amazing tool for keyword analysis and competitor tracking. Use it daily and has amazing features.

Love SimilarWeb to get an understanding of competitor website traffic analytics or top websites for that matter :)

Woppra is a customer journey analytics tool that gives you s full view of analytics from acquisition to purchase + more!

An easy and beautiful UX/UI reporting and KPI dashboards for all things analytics. Lots of integrations for tools you use.

Tableau is a Business Intelligence tool to get a full picture of your business. Incredible software :)

Buffer is easily my favourite social media scheduling tool with awesome analytics. Instagram partner too!

Another secret weapon when it comes to finding amazing content for research and seeing the analytics of "shares"

I was recommended Planoly not long ago and it's amazing! Very good for visual scheduling of posts for better IG styling.

I think I can speak for everyone reading this that Canva is an amazing content creation tool, especially getting designs done fast (+ cool gifs fast).

Animoto is a great tool recommended by a friend of mine and have given it a go. One of the better video tools out there with good templates.

There's a plethora of influencer marketing tools on the market but I really like Scrunch's UX + simple features if you're doing low-budget campaigns.

There's a good chance you've heard of Ahrefs and for very good reason. Amazing for backlink + competitor research, and of course keyword research.

Highly recommend this tools for doing long-tail keyword research. Effective tool I've found in my experience & SEO mates recommend it.

Another option for people is SpyFu. I used the tool a while ago and was impressed with it's capabilities/features for competitive research.

A really great tool for doing technical website SEO audits & crawls. Goes into serious detail the results + analysis which is great if you've got SEO exp.

This is a pretty cool chrome extension. Highlights monthly search volume, CPC & competition data. Good UX & love seeing queries based on searches fast.

I've been impressed with GSC's improvement over the years and now serves a more important tool to understand site performance + query performance.

Biteable is one of the leading video creation/editing platforms no non-video editors. Used it before and great UX.

Promo is another great option for creating videos with ease. Lots of templates + good UX. Definitely recommend trying.

It does take a bit of time to be experienced at but with plenty of YouTube + Video tutorials available, highly recommend.

Using Final Cut Pro is a great experience for editing videos on Mac. Good colour grading + fast program.

I only used Frame recently due to editing/giving feedback on various videos with my video editor. Love it. Great UX.

Lumen5 is a great tool for marketers wanting to create quick & nicely designed social media videos. Good UX also.

Figma is not only my favourite design, but one of my Top 5 tools. I use it daily for everything from social media graphics, landing pages, UX wireframes for apps + more.

Invision has been a design tool I have used for years to upload designs and turn them into clickable prototypes with code. An important tool as part of my arsenal.

Illustrator is a classic in the design world and it's a pretty powerful tool for vectors. Not hard to pick up + good for advanced social media graphics or other graphics you're doing.

Another classic which needs no introduction is Photoshop. Still an important role it plays with any tech/marketing team. Use it for landing page designs, photo edits + social media graphics.

Marvel is another awesome option when it comes for marketers to design landing pages or app mockups and then share for user feedback. Love the tool + great UX whilst using.

If you're looking to mockup landing pages fast, then you will love Balsamiq. Been using for years and best for low-fidelity wireframes which you can pass onto designers.

Hands down the best email marketing tool if you run a Shopify store. Beautiful tool with great features + will only get better with a recent 2020 Series C raise of $200 Mil.

This platform needs no introduction and still one of my favourites for newsletters, blogs & smaller businesses/startups. Now does landing pages too.

ConvertKit has been a product in market for a while now but has really grown in positive reviews + reputation in past couple of years. Gets lot of positive shares on Twitter with creators.

If you're looking for an email marketing automation solution, Active Campaign should definitely be one of the top choices on the list. Amazing advanced automation triggers + segmentation. Really good.

SendGrid is one of the best options on the market in terms of features + cost for transactional & event-based emails for SaaS startups. Great for developers to implement + overall awesome features.

Another email marketng option that's been getting some attention in the marketing + startup world is Mailerlite. Affordable for the features it providers. Plenty of integrations as well.

Proof is one of the best in the market when it comes to highlighting social proof messages on your website. Both have awesome pop-ups & website personalisation.

Another great & affordable option for social proof notifications/pop-up's is FOMO. Great UI notifications + easy to integrate with a good list of platforms.

Hellobar has been around for years and for good reason. It's a website banner which is easy to install + comes with great features including targeting, integrations + more.

Sumo is also another tool which has been around for years and powers over 800k+ websites. Setup is super easy and can integrate with Shopify, Wordpress + any site really through GTM.

Crazy Egg powers of 300k+ websites to analyse through heatmapping what visitors are doing on their site. Now also do recordings and affordable to use across multiple websites per month.

Google Optimize is a free tool that you can install on your website in no time to start doing A/B split testing & multivariate testing. You can pair it with Google Analytics + advanced targeting & reporting.

Without a doubt one of the best tools out there for setting up automation flows between different tool is Zapier. I use it everyday to power some 'Zaps' and couldn't imagine life without it.

Parabola is another tool to connect tools for automated flows. Really good for productivity workflows & tedious, repetitive tasks such as reporting. Lots of pre-built 'recipes' to get started fast.

A really advanced automation tool to consider is Integromat. The platform helps you visualise data connecting between stages & has some pretty cool advanced features incl. scheduling, routers + more.

Kissflow is one of the leaders in the market for process managament workflows and auatomation. Great selection of integrations + clean/easy-to-use interface.

Reveal Bot is an awesome tool for ads automation for Facebook Ads + Google Ads. Awesome for setting rules with ease + scaling ads accounts with setting target CPL's/CPA's, etc.

Iterable is a Growth marketing platform that can do advanced automations cross-channel with your customer journey. It's pretty impressive but more so for enterprise-level companies.

Asana is my main tool when it comes to project and campaign management for marketing campaigns. Very easy to use, lots of templates + great integrations. Love the timeline + list board views.

Hands down Airtable has to be one of my favourite all-time no code tools. You can do literally anything from campaign management to even using it as a backend database. Lots of amazing templates too.

Everyones loves Trello. I don't think I've met really anyone who dislikes it. Still one of the best on the market due to its simplicity + universally known around the world so it's good working for remote workers.

Clickup is in many ways the new kid on the block and growing rapidly. I've used Clickup recently and have to say I'm super impressed. Really like the goal tracking + time tracking features.

Basecamp is another platform I've used for years and really good for remote working teams but also good for working with clients. Great for To-do's, managing docs & files, message board/chat, etc.

I use Notion daily for everything from work to personal to-do's. Another platform which you can use until your hearts content. So many possibilities + great UX. Lots of templates when you first start.

Where would I be without Slack? Top 5 tools I use daily for all communication across internal teams, outsource teams, clients + even communities I join. Not to mention the amount of integrations. Amazing.

Hubspot is my #1 CRM of choice and wha I recommend to startups founders, etc that I work with or talk with. Perfect balance of sophistication with advanced features, yet easy enough to navigate.

Close is one of the best CRM's out there for sales teams. Lots of amazing features + integrations all for pretty affordale pricing per user/month. You can run + track video calls within too.

If you love Gmail and use Gmail in a way like a CRM (as I do), then you need to check out + try Streak. This tool is made solely for Gmail so you can have CRM features within your email. Really good features + nice UI.

No introduction needed this this platform. One of the best video conferencing platforms to use for both internal + external use. Webinar features are great + the new "Zapps" marketplace of integrations is exciting!

Flock is a new tool on the rise which is making a name for itself. It's feature-rich & is a nice mix between focusing on instant chat + productivity. Also includes video chat + apps for users to streamline work.

A great platform for getting real humans to give feedback in your product. Have had great experiences using this tool for product feedback.

Qualaroo is one of the leaders in the market as a survey tool where you can integrate surveys into your website + collect real-time feedback.

Typeform is one of my favourite tools. Great for collecting customer data for surveys + forms. Awesome features + integrations.

Detailed is definitely one of the leading tools in regards to features for a Customer Feedback tool. Ranging from NPS, CSAT, Smileys + more through Web, Email, SMS + others.

Survicate is only a platform I've come across in the past few months and is pretty impressive for NPS + Customer survey software. Lots of integrations + good pricing.

There's a good chance you've heard of SurveyMonkey before and still remains one of the best tools to create customer surveys. Still used by many startups around the world.

Appcues is one of the leaders in the market for customer onboarding + other key features such as customer feedback + more. It can be incorporated across the customer lifecycle. Good UX + UI too.

Another popular option on the market is Userpilot. You can run user-triggered & personalised product experiences + create interactive walkthroughs. Customise into your own branding + easy install via code-free.

I included Wistia in this section because it's a great video hosting platform to help assist with onboarding + activation for your SaaS product. 500k+ businesses use the platform.

Inline Manual is another solution on the market that has a plethora of awesome features + integrations with the likes of Segment & Google Analytics. Can do walkthroughs, user feedback, tool tips, etc.

Auth0 helps users + apps have the ability to do single sign-on which decreases the time to get straight into the application. Fast sign-in = better UX. It can be installed by developers in 5 mins (according to the homepage)

Another solution in the marketing for SaaS startups to consider is Nickelled. Without any code, you can install a personalied website tour/walkthrough + other awesome features. Good pricing too.