.svg)
Below I share some of the best Analytics tools that I've used across SaaS + eCommerce :)
I've shared some of the best social media tools for design, scheduling, planning + more.
There's honestly so many options but I've shared ones I like + use often.
Editing videos as a non-video editor is getting easier & easier. I share some great video apps for marketers.
I use plenty of design tools often & share recommendations you will like as a non-designer.
Another channel that has so many options to choose from. I've picked 6 I love + use often for SaaS + eComm.
I share below a mixture of tools from Analytics, Pop-ups + more for optimising conversions.
There's a growing amount of tools for automations/ workflows & have shared some of the best.
Quite a few options on the market but I've recommended 6 that have great features + UX.
Picked the best tools for CRM + communications that have great integrations + use cases for any business.
Quite a few options to choose from on the market for NPS + Customer survey options. All have good features + UX.
I share some of the leading onboarding + activation tools that which all are feature-rich + easy installs.
I've only started recently using Databox and love it as a dashboard tool. Definitely recommend.
Only started recently using Amplitude and incredibly powerful for product analytics! Good fun to use :)
No introduction needed for this tool. Still my default analytics platform for all applications and websites.
Personally I haven't used Mixpanel but heard great things + their content game is next level! On my list to try :)
I've only used Heap once for a project I consulting on and was super impressed. I want the chance to use premium again :)
I haven't been fortunate enough to use Segment as of yet in a real-case scenario but it's an incredibly powerful CPD platform
Hotjar is one of my favourite cro tools for website recordings + heatmapping. Use it every day and provides amazing insights :)
SEMRush is an amazing tool for keyword analysis and competitor tracking. Use it daily and has amazing features.
Love SimilarWeb to get an understanding of competitor website traffic analytics or top websites for that matter :)
Woppra is a customer journey analytics tool that gives you s full view of analytics from acquisition to purchase + more!
Buffer is easily my favourite social media scheduling tool with awesome analytics. Instagram partner too!
Another secret weapon when it comes to finding amazing content for research and seeing the analytics of "shares"
I was recommended Planoly not long ago and it's amazing! Very good for visual scheduling of posts for better IG styling.
I think I can speak for everyone reading this that Canva is an amazing content creation tool, especially getting designs done fast (+ cool gifs fast).
There's a good chance you've heard of Ahrefs and for very good reason. Amazing for backlink + competitor research, and of course keyword research.
Highly recommend this tools for doing long-tail keyword research. Effective tool I've found in my experience & SEO mates recommend it.
Another option for people is SpyFu. I used the tool a while ago and was impressed with it's capabilities/features for competitive research.
A really great tool for doing technical website SEO audits & crawls. Goes into serious detail the results + analysis which is great if you've got SEO exp.
Biteable is one of the leading video creation/editing platforms no non-video editors. Used it before and great UX.
Promo is another great option for creating videos with ease. Lots of templates + good UX. Definitely recommend trying.
It does take a bit of time to be experienced at but with plenty of YouTube + Video tutorials available, highly recommend.
Using Final Cut Pro is a great experience for editing videos on Mac. Good colour grading + fast program.
Figma is not only my favourite design, but one of my Top 5 tools. I use it daily for everything from social media graphics, landing pages, UX wireframes for apps + more.
Invision has been a design tool I have used for years to upload designs and turn them into clickable prototypes with code. An important tool as part of my arsenal.
Illustrator is a classic in the design world and it's a pretty powerful tool for vectors. Not hard to pick up + good for advanced social media graphics or other graphics you're doing.
Another classic which needs no introduction is Photoshop. Still an important role it plays with any tech/marketing team. Use it for landing page designs, photo edits + social media graphics.
Hands down the best email marketing tool if you run a Shopify store. Beautiful tool with great features + will only get better with a recent 2020 Series C raise of $200 Mil.
This platform needs no introduction and still one of my favourites for newsletters, blogs & smaller businesses/startups. Now does landing pages too.
ConvertKit has been a product in market for a while now but has really grown in positive reviews + reputation in past couple of years. Gets lot of positive shares on Twitter with creators.
If you're looking for an email marketing automation solution, Active Campaign should definitely be one of the top choices on the list. Amazing advanced automation triggers + segmentation. Really good.
Proof is one of the best in the market when it comes to highlighting social proof messages on your website. Both have awesome pop-ups & website personalisation.
Another great & affordable option for social proof notifications/pop-up's is FOMO. Great UI notifications + easy to integrate with a good list of platforms.
Hellobar has been around for years and for good reason. It's a website banner which is easy to install + comes with great features including targeting, integrations + more.
Sumo is also another tool which has been around for years and powers over 800k+ websites. Setup is super easy and can integrate with Shopify, Wordpress + any site really through GTM.
Without a doubt one of the best tools out there for setting up automation flows between different tool is Zapier. I use it everyday to power some 'Zaps' and couldn't imagine life without it.
Parabola is another tool to connect tools for automated flows. Really good for productivity workflows & tedious, repetitive tasks such as reporting. Lots of pre-built 'recipes' to get started fast.
A really advanced automation tool to consider is Integromat. The platform helps you visualise data connecting between stages & has some pretty cool advanced features incl. scheduling, routers + more.
Kissflow is one of the leaders in the market for process managament workflows and auatomation. Great selection of integrations + clean/easy-to-use interface.
Asana is my main tool when it comes to project and campaign management for marketing campaigns. Very easy to use, lots of templates + great integrations. Love the timeline + list board views.
Hands down Airtable has to be one of my favourite all-time no code tools. You can do literally anything from campaign management to even using it as a backend database. Lots of amazing templates too.
Everyones loves Trello. I don't think I've met really anyone who dislikes it. Still one of the best on the market due to its simplicity + universally known around the world so it's good working for remote workers.
Clickup is in many ways the new kid on the block and growing rapidly. I've used Clickup recently and have to say I'm super impressed. Really like the goal tracking + time tracking features.
Where would I be without Slack? Top 5 tools I use daily for all communication across internal teams, outsource teams, clients + even communities I join. Not to mention the amount of integrations. Amazing.
Hubspot is my #1 CRM of choice and wha I recommend to startups founders, etc that I work with or talk with. Perfect balance of sophistication with advanced features, yet easy enough to navigate.
Close is one of the best CRM's out there for sales teams. Lots of amazing features + integrations all for pretty affordale pricing per user/month. You can run + track video calls within too.
If you love Gmail and use Gmail in a way like a CRM (as I do), then you need to check out + try Streak. This tool is made solely for Gmail so you can have CRM features within your email. Really good features + nice UI.
A great platform for getting real humans to give feedback in your product. Have had great experiences using this tool for product feedback.
Qualaroo is one of the leaders in the market as a survey tool where you can integrate surveys into your website + collect real-time feedback.
Typeform is one of my favourite tools. Great for collecting customer data for surveys + forms. Awesome features + integrations.
Detailed is definitely one of the leading tools in regards to features for a Customer Feedback tool. Ranging from NPS, CSAT, Smileys + more through Web, Email, SMS + others.
Appcues is one of the leaders in the market for customer onboarding + other key features such as customer feedback + more. It can be incorporated across the customer lifecycle. Good UX + UI too.
Another popular option on the market is Userpilot. You can run user-triggered & personalised product experiences + create interactive walkthroughs. Customise into your own branding + easy install via code-free.
I included Wistia in this section because it's a great video hosting platform to help assist with onboarding + activation for your SaaS product. 500k+ businesses use the platform.
Inline Manual is another solution on the market that has a plethora of awesome features + integrations with the likes of Segment & Google Analytics. Can do walkthroughs, user feedback, tool tips, etc.
Social Media Tools